At its core, a dental SEO agency is dedicated to increasing the number of potential patients who find your practice online by improving your ranking on search engines.

They start with a comprehensive evaluation of your website, examining both the technical elements and the quality of content to ensure everything aligns with SEO best practices. From there, they conduct detailed keyword research to discover exactly what your potential patients are searching for. And then they weave these keywords into your web content, optimising each page from the meta tags to the blog posts to enhance both relevance and readability.

A dental SEO agency will also work to enhance your practice's local search presence, ensuring that your dental office is front and centre when local patients search for dental services in your area.

Lastly, dental SEO experts will engage in strategic link-building with reputable sites that increase your domain authority. They also keep a close eye on how your competitors are performing to identify any gaps or opportunities in your market.

Dental SEO and medical SEO both aim to boost online visibility for healthcare services. However, they cater to different audiences and needs.

Dental SEO is specifically tailored for dental practices, focusing on services like cleanings, fillings, and cosmetic procedures. Meanwhile, dental content strategy often revolves around preventative care and general oral health, targeting families and individuals in need of routine dental care or specific cosmetic interventions. Keywords in dental SEO are typically service-oriented and localised, such as "teeth whitening near me" or "emergency dentist in Melbourne"

On the other hand, medical SEO covers a broader range of specialties such as dermatology or cardiology. Each speciality would require specific content that addresses complex medical information and conditions. The keywords here might span diseases, treatments, and broader health terms, often without the same local focus as dental SEO.

Moreover, conversion goals differ. Dental SEO strategies usually aim to foster long-term patient relationships, encouraging regular visits and ongoing treatment plans. 

Medical SEO might target immediate appointment bookings, patient education, or even participation in clinical research, depending on the medical field.

Each backlink serves as a vote like a vote of confidence for your dental practice. They inform search engines like Google that your dental practice is credible and authoritative, which helps improve your rankings in search results.

Beyond that, backlinks also direct potential patients to your website from other reputable sources, increasing your site traffic and potentially boosting your patient base. This is particularly important for local SEO, where links from local business directories and news sites can significantly enhance your visibility to nearby potential patients.

It really depends on what you need. Generally, most dental practices opt for a monthly retainer model, paying a set fee each month for continuous SEO services. This could include everything from tweaking your website to content updates.

Alternatively, if you're looking at one-time projects like a website redesign or a big content overhaul, prices will depend on the specifics of the project. In both cases, factors like the size of your practice, your local market's competitiveness, and your specific goals can influence the final price.