Dental PPC Experts in Melbourne
Google Ads Agency for Dentists: Get Targeted Search Traffic
- Our Team is Google Ads Certified
- Stand out with time-tested, dental PPC strategies that work
- Melbourne dentists love us because we deliver on our promises
Get Your Business Noticed With Dental PPC
Drive Ready-to-Book Patients to Your dental clinic
Capture high-intent traffic on Google and turn their searches into appointments and long-term patients. Our search ad campaigns are easy to set up and offer an impressive average ROI of 200%.
Unlock Your Google Ads' Full Potential
Benefit from advanced machine learning algorithms that expand your dental practice’s reach across search, display, YouTube, and more.
Stop Your ideal patients Mid-Scroll
Stop potential patients in their tracks with visually appealing Google Display ads. Appear on websites your patients visit and draw attention like never before.
Turn clicks into appointments
Make the first impression count with landing pages that grab and hold attention. We design your dental practice’s landing pages to not only look stunning but to function flawlessly, ensuring every ad dollar spent brings you closer to the patient you want to attract and retain.
Bring Your Clinic's Brand Story To Life
Smile place Dental
Australian Dental Clinic
The Challenge: Smile Place Dental sought our expertise to make their grow their services while effectively communicating their unique selling proposition through Google Ads.
The Strategy: Search Traffic conducted a meticulous analysis of keyword performance of their services, eliminating underperforming keywords and scaling bids on high-converting, cost-effective keywords. This targeted approach optimised visibility for least competition, yet highly relevant search queries for Dental SEM.
- Refining and targeting keywords with high intent
- Retarget existing customers to ensure high ROI
Dr Christopher Lim
Lead Generation for Dental service
The Challenge: Dr Christopher Lim wanted to be known as a top-tier provider of dental services in their local area
The Strategy: We devised a robust dental SEM plan focusing on hyper localised keywords ad campaigns designed to attract and convert leads at the best possible cost. Our approach transformed Dr Christopher Lim into the go-to dentist within their local area.
- Attracted qualified leads with Google ads for their service
- Build a steady inflow of daily qualified organic leads
- Retargeted previous clients for highest ROI
Keyword Recommendations for Dental Industry
Location-Based Keywords | Keywords by Procedure | Keywords by Condition |
dentist near me | teeth whitening services | toothache relief |
dental clinic [city] | dental implants | gum disease treatment |
pediatric dentist near me | root canal specialist | cavities treatment |
emergency dentist [city] | orthodontics [city] | oral surgery near me |
affordable dentist [city] | dental checkup and cleaning | wisdom teeth extraction |
cosmetic dentistry [city] | dental veneers service | dental crowns [city] |
family dentistry near me | teeth cleaning [city] | dental bridge services |
dental care in [city] | Invisalign treatment [city] | dentures service [city] |
Our Most Recent Results
Client | Tracked Sales | R.O.A.S. | Time Span |
---|---|---|---|
Women’s Comfort Shoes Brand | 223% | 90% | 24 months |
Reusable Colouring Books | 303% | 55% | 12 months |
Gel Nail Stickers | 359% | 61% | 16 months |
Automotive Products | 781% | 33% | 51 months |
Women’s Designer Footwear | 292% | 82% | 28 months |
Lead Generation
Client | Tracked Leads | Cost Per Lead | Time Span |
---|---|---|---|
Hot Water Installation | 282% | 80% | 31 months |
Telecommunication Services | 262% | 59% | 22 months |
Dentists | 102% | 61% | 11 months |
Online Medical GP | 379% | 33% | 28 months |
Safety Compliance – Real Estate | 880% | 27% | 21 months |
Our Clients
Why do dentists choose Search Traffic?
For starters, we do things a little differently
Unmatched Quality
We limit our client list to just 50 to ensure each receives the focus and dedication they deserve.
We don't overpromise
We promise only what we can deliver. We always begin with an audit to understand your needs, then tailor strategies that genuinely align with your business goals.
We'll Speak Your Language
Whether you’re new to Google ads or speak fluent PPC, we communicate on your level.
No lock-in contracts
We want you to stick with us because you love the results, not because a contract demands you to.
Straight talk only
We set clear expectations upfront on how we can address and overcome your business challenges.
Direct Access to Experts
You’ll speak directly to experienced specialists, not junior account managers. Our clients get the hands-on treatment without the layers of junior management.
Committed to Growth
We cut on average 30% of wasted ad spend (within 30 days) for every new client who joins us.
Unique Tailored Strategies
Our team spends time studying your value proposition to ensure we tailor all messaging to your target market's desires and needs.
Get noticed. Get clicks. Get Booked.
Dental PPC Strategies that gets you noticed
Today, first impressions are made on Google, not the waiting room. Gone are the days when patients just walked into a dental clinic. Now they’re on Google, hunting for the best dental services before they even leave the house. And if you’re not using Google ads, you don’t exist.
But there’s a catch. Google updates its algorithm every quarter. So flashy ad strategies that promise you the world could turn obsolete overnight.
You want a return on investment, not more empty promises. That’s where we come in.
By conducting in-depth research into your industry, competitors, and customers, we’re able to develop customised strategies that target the right patients, with the right message, at the right time.
This means that we’re not just driving traffic to your website – we’re attracting the ideal patients who are most likely to be interested in your dental services.
What’s more, our Google ad campaigns are built to last and adapt, ensuring your investment continues to pay off no matter how often Google mixes things up.
Search Traffic Success
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Search marketing specialists
Freelancers / Fiverr / Upwork
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Diverse Range Digital Marketing Services
Other Agencies
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Diverse Range Digital Marketing Services
Why doing your own Dental PPC is hard
Dental PPC is hard
Running Google Ads requires operating complex settings and features. That can be overwhelming to anyone not specialised in digital advertising.
Frequent Google Updates
Google tweaks their algorithm every quarter. So even if you're ticking all the right boxes, an unexpected update could erase your progress in a blink.
You're wasting precious time
You're already juggling enough as a dentist running your own practice. Why add the headache of doing your own SEO to that?
Hiring isn't cheap
Running Google Ads requires operating complex settings and features. That can be overwhelming to anyone not specialised in digital advertising.
Our Expertise
Specialisation
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Growing Businesses with Search Marketing We'll not only help your dental clinic reach more patients on Google, we'll reach the right patients. We do it by meticulously researching your market and target patient before running any ads.
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Automation Capabilities We're big on AI-driven tools and our team blends it in with hands-on management to drive efficiency. With our expertise, we also know when NOT to depend on AI, as a wrong setting can lead to a ad budget blowout.
Why Us?
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We Wear One Hat and Wear it Well Everyone on our team lives and breathes Google Ads. With a singular focus on Search marketing, our team has developed an exceptional capability to produce unparelled results.
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We Understand Dentist Regulations We understand compliance with the Dental Board of Australia's standards is crucial. That's why navigating these guidelines is a core part of our strategy. Our successful track record with dental clients shows we can elevate your practice's online presence well within these boundaries.
Are your patients struggling to find you online?
If your dental pay-per-click campaigns are missing its mark, it might be time to reassess your strategy.
We’ll begin with a comprehensive audit to pinpoint exactly what isn’t working – and how we can fix that.
If you’re ready for your dental website to turn into a patient magnet, let’s talk.
Absolutely, PPC can be a great tool for dental clinics looking to boost their visibility quickly. It’s like having a billboard in a neighbourhood of people with bad teeth – only those searching for the dental services you offer will see your ad.
What's great about PPC is, unlike SEO, it starts working almost immediately. If you’re opening a new clinic or introducing a new service, it’s a fantastic way to get noticed fast. Plus, you have complete control over your budget. You can decide how much you want to spend and tweak your ads based on their performance to make sure you’re getting the most bang for your buck.
Of course, to really make PPC work for your dental clinic, you need a Google Ads agency with the know-how to get the right keywords, create clickable ads and set up engaging landing pages. But done right, PPC can help you breeze past your competitors and make your clinic the chosen one in your community.
The effectiveness of Google Ads for your dental practice can begin to show within a few weeks. But for the most consistent and solid results, it might take a couple of months.
Setting up the campaign and launching the ads usually takes about one to two weeks. During this phase, you might notice some traffic and initial inquiries, although these early results may not be fully optimised.
After the setup, there's a learning phase that lasts about two to four weeks, where Google Ads starts to figure out which keywords and ad placements are most effective. This allows the algorithms to adjust and optimise the delivery of your ads based on initial data.
Once past the learning phase, there's an optimisation period. This is where adjustments are made to keywords, bids, and targeting strategies to refine the campaign’s performance. By the end of the second month, you should see more consistent and higher quality results.
Well for starters, dental pay-per-click tends to be more localised. Since dental clinics serve people in their immediate area, the ads might try harder to capture the attention of potential patients nearby with search terms like "dentist near me”. General PPC may target a much broader area, even nationwide, depending on the business.
Secondly, the keywords used in dental PPC are often very specific and tied to high-value treatments, such as "dental implants," "teeth whitening," or "emergency dentist." These keywords are not only competitive. They can also be quite costly due to the high potential profit from attracting new patients.
Lastly, there's an additional layer of complexity with dental PPC due to regulatory compliance. Dental ads need to meet specific healthcare advertising standards, which can limit what you say or how you say it, especially for sensitive offerings like cosmetic procedures. This isn't typically as much of a concern for general PPC campaigns, which can be a bit more straightforward in their messaging.
Search Traffic conduct thorough research using tools that analyze search trends and competition. This includes examining local phrases, common queries related to dental services, and understanding the specific needs of your community.
We target a mix of keywords, including service-specific terms (like “teeth whitening”), location-based phrases (like “dentist in [Your City]”), and long-tail keywords (like “family dentist near me”) to capture various search intents.
It’s an effective way to increase patient inquiries without needing to overspend on unqualified leads.
The cost of dental pay-per-click really depends on a few key factors, such as where your practice is located, which keywords you're trying to rank for, and how extensive your ad campaigns are.
If you're in a bustling city, you might find that PPC costs are a bit steeper due to more dentists vying for attention in the same space. Also, Keywords related to high-value treatments like "dental implants" or "cosmetic dentistry" tend to be more expensive than general terms like "dentist near me.”.
Google does give a nod to ads that perform well by charging less per click for those that get a lot of engagement and clicks. This is something to consider when crafting your ads.