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Beginner Google Ads Setup Guide

Table of Contents

Introduction

Welcome to the world of Google Ads, a powerful platform that can transform your online advertising strategies and significantly boost your business’s online presence. 

Whether you’re a small business owner in Australia or an entrepreneur looking to expand your reach, understanding how to effectively set up and manage Google Ads can be a game-changer. 

This guide will take you through a straightforward process to get your Google Ads campaign up and running.

Types of Google Ads

Selecting the appropriate type of Google Ad is critical for the success of your advertising campaign. Each ad type is designed to achieve specific goals and targets different aspects of user behaviour and preferences. 

  • Search: These ads appear in Google’s search results and are typically text-based. They’re triggered by specific keywords, making them highly targeted towards user search queries.
  • Performance Max: A goal-based campaign type that uses Google’s machine learning to optimise ad performance across all Google platforms, including YouTube, Display, Search, and more.
  • Display: These ads are shown across Google’s Display Network, encompassing a vast range of websites. Display ads are more visual, often including images or rich media.
  • Shopping: Ideal for e-commerce businesses, Shopping ads showcase products directly in Google search results and on Google Shopping, featuring product images, prices, and business names.
  • Video: Video ads are displayed on YouTube and other Google Display Network sites. They can range from short promotional clips to longer-form content.
  • App: Specifically designed for mobile app promotion, these ads can appear across Google’s Search, Display, and YouTube networks, encouraging users to download or engage with an app.
  • Smart: Smart campaigns use Google’s AI to automatically optimise ad targeting, bidding, and ad creation, making them an efficient option for those with limited advertising experience.
  • Demand Gen: Focused on generating demand for products or services, these ads aim to reach potential customers in earlier stages of the buying process, often using more informative or content-based approaches.

 

Understanding the various Types of Google Ads is essential in tailoring your digital marketing strategy to meet your specific business goals. Each type offers unique benefits and targets audiences differently, making it crucial to select the one that aligns best with your objectives. For a more detailed exploration of each ad type and how they can benefit your business, be sure to check out our comprehensive guide with examples. This resource will provide you with deeper insights and help you make informed decisions for your advertising campaigns.

How Much Do Google Ads cost?

Knowing the cost of Google Ads is fundamental for any business looking to invest in digital marketing. 

Google Ads can cost anywhere between $1 – $100/click depending on your industry. 

Steps To Create Google Ads (Search)

1. Create a New Campaign

When you’re ready to start a new campaign in Google Ads, log into your account and click on the “+” button to create a new one. Remember to have a clear objective for what you want this campaign to achieve.

2. Select Campaign Goals

Choose a campaign goal that best aligns with your business objectives. This could be anything from generating leads to driving website traffic or increasing sales. Your selected goal will influence the settings and options that Google Ads offers, guiding your campaign’s strategy.

3. Choose Campaign Type

For your campaign type, select ‘Search’ to have your ads appear in Google search results. This type of campaign is effective for targeting users who are actively searching for products or services similar to yours.

4. Set Conversion Goals

Set up conversion tracking to measure important actions like purchases, sign-ups, or phone calls. It’s vital to have accurate conversion tracking to understand the return on investment (ROI) of your campaign.

5. Define Website and Campaign Name

Enter your website URL and give your campaign a descriptive name. A well-chosen campaign name will make it easier for you to identify and manage the campaign in the future.

6. Choose Your Bidding Strategy and Target CPA