Google Shopping Agency Melbourne: Grow Your eCommerce Sales
Higher Sales, more profit
Grow Your Store Sales with Google Shopping Campaigns
Google Shopping is a game-changer for local retailers and ecommerce brands looking to increase sales and acquire customers profitably.
We will help you identify the right strategy and optimize your product feed quality, which contributes to increase in sales.
Acquiring customers cost-effectively will not only benefit you in the short term but also help you achieve better profit margins in the long term. Let our team of experts take your business to the next level with our Google Shopping service.
Revenue & Growth Strategy
We start with a deep understanding of your business and competition. Through strategic analysis, we optimize your offerings and generate successful results.
Optimise Your Product Feed
Don't let potential sales slip through the cracks. We optimize your Google feed, giving you an edge over the competition and increasing your revenue.
Why Google shopping?
Better Visibility, Increased Sales
Are you looking for a way to drive more traffic to your ecommerce store and increase your sales?
Our commitment to helping you achieve your ecommerce goals goes beyond surface-level optimizations. We take the time to deeply understand your business, leveraging our expertise to develop a customized strategy that fits your unique needs.
We employ a transparent approach to optimisation, which means that you’ll always know what we’re doing and why, with no hidden agendas or secret tactics.
Whether you’re looking to
- drive more traffic to your site
- increase your conversion rates
- improve your customer lifetime value
We’re here to help you achieve your ecommerce goals
A successful Google Shopping campaign requires a well-optimized product feed.
We’ll comb through your product feed with a fine-toothed comb, identifying areas for improvement and making sure that everything is set up for maximum performance.
No more guessing. With Revenue Tracking, you’ll be able to track every ad click and attribute revenue correctly.
We use different types of attribution, depending on the nature of your business, to ensure that you have a clear understanding of how your ads are performing.
Google Analytics Tracking provides a more detailed understanding of your traffic sources and gives you a full picture of how visitors interact with your site.
With this information, we can help you optimize your campaigns and improve your conversion rates.
Since Google Shopping doesn’t use keywords, we’ll help you segment your product feed into categories. This allows Google to fully understand what your products are about, to ensure you’re paying for the most relevant clicks. Segmenting products is one of the best ways to do that.
By segmenting, it also allows us to push your more profitable categories and control spend and budget to achieve optimal ROI.
We’ll take the guesswork out of customer acquisition costs (CAC), average order value (AOV), and customer lifetime value (CLV), monitoring each metric to ensure that you’re getting the most out of your campaigns.
Improving these metrics over time is what will contribute to ongoing growth.
By focusing on these key areas, we can help you attract more customers at an optimal cost, increase your average cart value per order, and improve your customer lifetime value.
With our expert guidance, you can rest assured that you’re making the most of your Google Shopping campaigns and reaching your ideal audience.
EVERYDAY BUSINESSES, REAL RESULTS
Google Shopping management for Your Store
The metrics that matter – Grow your sales online with Google Shopping.
Customer Acquisition Costs (CAC)
30% is the average reduction we see in CAC (in 3 months) from the day we manage it. Reduce your customer acquisition cost with our expert management of Google Ads and Shopping campaigns.
Average Order Value (AOV)
28% is the average increase in AOV we achieve in a 12 month span. Boost your average order value with data-driven insights, including order bumps, bundling, and upselling, expertly identified by our team.
Customer Lifetime Value (CLV)
We grew customer lifetime value, on average across all industries we have grown CLV by over 55% in an 12 month period. Increase your CLV with referral programs, personalised campaigns, and full funnel content marketing.
68% is the average increase in conversion rate on all Google Shopping campaigns we manage (within a 12 month period), through a suite of optimisation activities like revamping abandon cart sequences or improving product landing pages.
We make your life better
Let Our Hands-on Experts Manage Your Google Shopping Campaigns For You
Managing Google Shopping campaigns can be a time-consuming and complicated process, but with our expert guidance, you can leave the heavy lifting to us. We’ll keep things simple and transparent, allowing you to stay on top of the process while focusing on what’s most important to you. Our comprehensive service includes:
- Uploading your products to Google Merchant Center
- Optimizing your products and overall campaign to gain the visibility that matters most
- Ensuring that your tracking is accurate (wrong analytics = wrong decision making = disastrous results!)
- Getting quality customers and increasing overall sales
- Using advanced analytics and metrics to review performance and make modifications that will further improve your results
- Providing clear and concise reports on how your campaigns are performing
With our Google Shopping management service, you’ll see improved results and increased sales, without having to spend your valuable time managing complicated campaigns.
Our team of experts uses data and analytics to identify key insights that help you make informed decisions on how to optimize your Google Shopping campaigns.
We provide end-to-end management of your campaigns, from strategy development and product feed optimization to ad creation and performance monitoring.
Embrace a growth mindset with our continuous optimization and improvement of your ads. We have a relentless focus on achieving sustainable growth for your business.
We take a comprehensive view of your business goals and target audience to develop a tailored approach. Stand out in a crowded marketplace.
In eCommerce, PPC stands for pay-per-click, a digital advertising model where you’re billed only when someone clicks on your ad. For online retailers, PPC campaigns aim to highlight the store and its products to encourage purchases.
Yes, PPC is a valuable strategy for eCommerce sites, offering a cost-efficient method to attract visitors. You control the budget and are charged only when someone clicks on your ad, leading them to your online store. This can be particularly advantageous for retailers of high-value goods.
Engaging a PPC agency typically costs between 12% and 30% of your monthly ad expenditure. Despite the fee, the expertise that an agency’s team offers can yield high-impact results for your business, making it a potentially worthwhile investment.
The monthly PPC budget varies depending on the size of the company. For startups, it usually ranges from $300 to $1,000 or more. Small businesses may allocate between $1,000 and $10,000. Mid-sized firms often spend from $10,000 to $500,000, while enterprises can go as high as $500,000 to $100 million or more per month.
Keyword Selection: Choose both target and negative keywords to initiate or avoid your ad displays.
Ad Creation: Craft your ad based on its type, whether it’s a text-based search ad or a more graphical display ad.
Place Bids: Submit your maximum pay-per-click bid with your ad network, keeping in mind that high-traffic keywords often cost more.
Ad Launch: Once your budget and bids are set, your ad network will display your ads. Clicks will lead users to a designated Shopify page.
Billing: You will be invoiced for the received clicks, with the payment procedure depending on the ad network. For instance, Google Ads typically bills monthly for the previous month’s activity.
By following these steps, you can effectively launch and manage a PPC campaign on your Shopify store.
Definitely, PPC is a valuable marketing strategy for multiple reasons. It’s cost-effective, as you pay only when a user clicks your ad, making budget allocation efficient. The model is also highly measurable; real-time analytics let you monitor key performance metrics like click-through and conversion rates, enabling quick strategy adjustments. Furthermore, PPC provides precise audience targeting options, so you can customise your campaigns to reach specific demographics or locations. This enhances ad relevance and effectiveness. Finally, PPC helps increase brand awareness. Even if people don’t click, seeing your ad boosts recognition. Overall, PPC is a versatile and efficient marketing tool.
Yes, PPC is particularly advantageous for small businesses. It offers a rapid means to drive traffic to your website while providing valuable data through reporting and metrics. Additionally, the model grants extensive control over budget allocation, letting you decide how much to spend and where to focus your investment. Overall, PPC can be a flexible and insightful tool for small businesses aiming for quick and measurable results.
Employing a PPC management agency offers several key benefits. First, you gain access to specialized expertise and experience, ensuring your campaigns are aligned with the latest industry trends and best practices for optimal results. Second, agencies often work more efficiently, juggling multiple client campaigns with specialised tools, thus saving you time. Third, they excel in audience targeting, using data to focus on specific demographics, behaviours, and locations, thereby increasing conversion rates and ROI.
Absolutely, PPC advertising is not limited to large enterprises; it’s also an excellent fit for sole traders and small businesses. PPC platforms are user-friendly and allow anyone to set up an account and initiate advertising campaigns. For sole traders, this provides an immediate way to generate website traffic and potential leads. It’s particularly beneficial if you’re just beginning your journey into PPC advertising, as you can start with a modest budget and scale up as you see results. Overall, PPC can offer sole traders an accessible, scalable, and effective way to reach new customers and grow their business.
An adept PPC specialist possesses a blend of essential skills and refined expertise honed through years of experience. Basic competencies include deep knowledge of PPC practices, exceptional time management, and effective communication skills. However, what truly distinguishes a seasoned PPC specialist is their accumulated expertise through years of training and hands-on experience. This depth of knowledge enables them to navigate the evolving landscape of PPC advertising, deploy advanced strategies, and adapt to emerging trends. Being hard-working and quick to adapt are also crucial traits, as the digital advertising realm demands both speed and diligence. Overall, a good PPC specialist combines foundational skills with extensive experience to deliver high-performing campaigns.