The effectiveness of Google Ads can begin to show within a few weeks. But for the most consistent and solid results, it might take a couple of months.

Setting up the campaign and launching the ads usually takes about one to two weeks. During this phase, you might notice some traffic and initial inquiries, although these early results may not be fully optimised.

After the setup, there's a learning phase that lasts about two to four weeks, where Google Ads starts to figure out which keywords and ad placements are most effective. This allows the algorithms to adjust and optimise the delivery of your ads based on initial data.

Once past the learning phase, there's an optimisation period. This is where adjustments are made to keywords, bids, and targeting strategies to refine the campaign’s performance. By the end of the second month, you should see more consistent and higher quality results.

Both PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) offer unique benefits, making them valuable tools in any digital marketing strategy. It's not really about which one is better. Rather, it’s about how they can work together to achieve your marketing goals.

PPC is fantastic if you're looking for immediate results. It puts your ads right at the top of search engine results, bringing instant visibility and quick traffic to your site. This is especially handy for promoting new products or special offers that are time-sensitive. PPC also lets you target very specific demographics, interests, and even times of day, making your ads super focused. Plus, it’s easy to track your spending and see what you're getting back in return, which helps a lot when you need to tweak your ads to get the best results.

If PPC is a sprint towards your digital marketing goals, SEO is more of a marathon. SEO works by building up a long-term flow of traffic through natural search results. It might take longer to kick in, but once your website starts ranking high on search pages, SEO can bring a steady stream of visitors without the ongoing costs associated with clicks in PPC. People often trust organic search results more than ads. So SEO can also enhance your brand's credibility and attract more in-depth engagement from potential customers.

In short, using PPC and SEO together allows you to cover all bases – immediate and targeted visibility with PPC, and sustained traffic and credibility with SEO.

Google Ads for tradies are tailored specifically to meet the unique demands and timing of customers needing trade services. This means Google Ads for tradies often highlight keywords like “emergency roof repair” or “blocked drain,” which are specific to the immediate services they offer. These ads are also likely to show up during evenings or weekends, when homeowners are most likely to run into issues or plan for home improvements.

Another key feature in tradie Google Ads is the use of call extensions, which makes it easy for potential customers to call directly from the ad. This is essential for quick service tradie jobs.

The content and messaging in Google Ads for tradies also focus heavily on quick response times, availability (like offering 24/7 services), reliability, and the qualifications of the tradie. They're designed to build trust and prompt immediate action.

The cost of Google Ads for tradies really depends on a few important factors. Different trades, locations, and the competition level for specific services all play a part in setting the price. For instance, emergency services like plumbing or electrical work might cost more per click because they're often urgent and there's a lot of competition to reach customers first.

Also, where you're located makes a difference. Urban areas typically have higher costs due to having more competition. Meanwhile rural or less crowded markets might be cheaper.

Lastly, the keywords you choose to target can significantly impact your costs. Highly sought-after keywords, such as "emergency plumber" or "best electrician in [City]," are more expensive due to high demand and competition from other advertisers aiming for the same phrases.