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If you are not using Google Ads for your business, you are missing out on reaching out to your target customers.
Google Ads targeting capabilities allow you to appear exactly when people are searching for your products or services.
Google Ads is effective, scalable, and flexible.
However, before we get to that, let’s understand what Google Ads is and how it works.
What is Google Ads?
Google Ads is an online advertising platform that businesses use to get their products or services in front of customers. It’s developed by Google themselves (hence, Google Ads) and the program allows you to create ads to display in Google searches, Google maps, Youtube, and other partner websites.
It works on a PPC (pay-per-click) model so that you only pay every time a user clicks on your ad. It also follows a bidding system so that advertisers bid at an auction to have their ads displayed.
Now that we understand what it is and how it works, let’s get to the gist of why you should use Google Ads.
Why does your business need it?
Depending on your marketing strategy, you may already use SEO for your business site.
Having said that, we strongly believe that SEO alone isn’t effective enough. Using Google Ads as another prong to your strategy will help your business gain more traction when used correctly.
The top 3 reasons why Google Ads is great is because it is effective, quick to set up, and flexible.
1. It’s Effective
Google ads work. According to Google’s Economic Impact Report, advertisers make $2 for every $1 spent. That’s a twofold increase on your investment.
One of the reasons it works so well is because of its ability to distinguish user intent. This means that with the right understanding and selection of keywords, you will be able to sift through the masses and target bottom-of-the-funnel audiences. As such, the people that view your ads are already warm and more likely to convert.
The functions on Google Ads will allow you to make your ad campaign more specific. Besides carefully choosing your keywords, you can also differentiate your ads according to ad location, the demographics (age, gender, and location) of your audiences as well as time and frequency and on what devices.
2. Scalable & Easy To Manage Costs
In its pay-per-click world, anyone can create a Google Ads campaign and generate actual sales, while maintaining their costs efficiently. You only pay when someone clicks on the ad.
If you find that your ads are working and you are generating lots of sales, you can always increase the budget on your ad campaign and watch your returns come in accordingly. This makes it very scalable- great for businesses that want to produce leads in a short amount of time.
3. It is flexible
Whether you are a service business looking to get leads, or an eCommerce store looking to increase sales, Google Ads is flexible enough to suit your business type.
With a variety of ad options including text-based ads on Google search results, making your business visible on Google maps or using videos on Youtube to communicate your services, it is versatile enough to cater to your advertising needs and goals.
In tandem with its targeting capabilities, you will be able to modify your ad campaigns by specifying keywords, narrowing your audience, and even using ad extensions to direct people to your product or service.
What’s more, with remarketing you will be able to target interested audiences who have not yet made a purchase. Using the data collected, you can retarget specific groups with relevant ads that will better appeal to them and lead to higher conversions.
Conclusion
There are many other reasons why businesses should consider using Google ads. Now, of course, we are not saying that Google Ads is the be-all and end-all when it comes to advertising, but it is important enough to be one of, if not a major part of your marketing strategy.
With its incredible reach and high volume of usage, there is a lot of potentials to generate leads and sales. But besides that, the program itself is effective, quick to set up, scalable and flexible. There is no denying how it works to help businesses advertise in a way that meets their marketing goals and most businesses would have a lot to gain from it!
