Google Shopping Experts in Melbourne
Google Shopping Agency Melbourne: Get Targeted Search Traffic
- Reach the right customers and watch your traffic and sales soar with Search Traffic’s Google Shopping ads–precision-targeted at customers itching to click 'buy.'
Drive Traffic With Targeted Google Shopping
Optimise your feed. Maximise your reach.
Your product feed could be your ticket to top sales–if it’s optimised correctly. We leave no stone unturned, refining your listings to ensure they grab attention and never let go.
Know what increases your profit
Ever wonder if your ads are really paying off? Wonder no more. We’ll track every ad click, account for every dollar, so you know exactly how your campaigns are contributing to your bottom line.
Turn Data into dollars
Google Analytics tracking uncovers where your visitors are coming from and how they engage with your site. With this data, we’ll fine-tune your campaigns for jaw-dropping conversion rates.
Carve out your niche.
Slice through the competition by segmenting your product feed. We divide your offerings into clear categories, helping Google–and your customers–understand your products better.
Optimise for unstoppable growth
We zero in on your customer acquisition costs, average order value, and customer lifetime value. By keeping a close watch and tweaking constantly, we ensure every dollar you spend is working its hardest. The result? More customers, more orders, and longer lasting relationships.
Our Most Recent Results
eCommerce
Client | Tracked Sales | R.O.A.S. | Time Span |
|---|---|---|---|
 Women’s Comfort Shoes Brand | 223% | 90% | 24 months |
 Reusable Colouring Books | 303% | 55% | 12 months |
 Gel Nail Stickers | 359% | 61% | 16 months |
 Automotive Products | 781% | 33% | 51 months |
 Women’s Designer Footwear | 292% | 82% | 28 months |
Lead Generation
Client | Tracked Leads | Cost Per Lead | Time Span |
|---|---|---|---|
 Hot Water Installation | 282% | 80% | 31 months |
 Telecommunication Services | 262% | 59% | 22 months |
 Dentists | 102% | 61% | 11 months |
 Online Medical GP | 379% | 33% | 28 months |
 Safety Compliance – Real Estate | 880% | 27% | 21 months |
Our Clients
Why do clients choose Search Traffic for Google Shopping?
For starters, we do things a little differently
Unmatched Quality
We don't take more than 50 clients at a time. This deliberate cap allows us to ensure every client receives the dedicated focus they rightfully deserve.
We don't overpromise
We promise only what we can deliver. That’s why we always begin with an audit to understand your needs, then tailor strategies that genuinely align with your business goals.
We'll Speak Your Language
Whether you’re an Google Shopping novice or an expert in the field, we communicate on your level.
No lock-in contracts
You’re free to continue using our services only if you love the results, not because a contract with minimum duration says you have to.
Straight talk only
We prioritise open and honest communication. This ensures you have a clear understanding from the outset of what we can realistically achieve together.
Direct Access to Experts
Unlike large agencies, you’ll speak directly to experienced specialists, not junior account managers. That means you get hands-on service without the layers of junior management.
We aim for impact
We don't just chase rankings. Instead, we focus the keywords that actually matter to your business’s bottom line.
Unique Tailored Strategies
Our team spends time studying your value proposition to ensure we tailor all the messaging to your target market desires and needs.
SHINE A SPOTLIGHT ON YOUR PRODUCTS
Turn your Google Shopping campaigns into a profit-generating machine
Google searches driving around 36% of product discovery. Now imagine placing your products directly in the path of all those eager buyers. That’s what Google Shopping is for.
As Shopping ads capture 76% of search ad spend in the eCommerce industry, it’s clear that this is where the battle for buyer attention is being won.
Google Shopping ad campaigns might seem straightforward at first, but don’t be fooled. In a marketplace as fierce as today’s, just sticking to the basics won’t cut it. You need the insights and expertise of an experience Google Shopping agency, committed to squeezing every ounce of value from your ad spend.
By conducting in-depth research into your industry, competitors, and customers, we’re able to develop campaigns tailored to slash your costs per conversion while boosting those all-important sales numbers.
What’s more, our Google Shopping campaigns are built to last and adapt, ensuring your investment continues to pay off no matter how often Google mixes things up.
Search Traffic isn’t your average Google Shopping agency. As a Google Premier Partner, we belong to an elite few with a proven track record of success in campaign management. Let’s deliver those results to your business.
Search Traffic Success
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Search marketing specialists
Freelancers / Fiverr / Upwork
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Diverse Range Digital Marketing Services
Other Agencies
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Diverse Range Digital Marketing Services
Doing Google Shopping yourself is more difficult than you think
Setup is complicated
Google Shopping involves setting up a Merchant Centre and meticulous integration with Google Ads. And that's before you even get to the continuous optimisation of your product feed.
Google Shopping is hard
Just being on Google Shopping doesn't mean you'll be seen. Every bid you place competes against hundreds, even thousands, of others fighting for the same spotlight. Without the right expertise, you'll be outbid and overshadowed in no time.
Google Shopping takes time
Achieving visible results requires a consistent, dedicated effort. Every second you spend deciphering data, adjusting bids, and analysing performance is a second not spent on growing your business.
You risk overspending
Without the right expertise, managing your own Google Shopping campaigns can be a gamble. You'll be playing darts in the dark, and every miss will cost you money.
Our Expertise
Specialisation
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We grow businesses We'll not only help your small business reach more people on Google, we'll help you reach the right kind of people. We do it by meticulously researching your market and target market before running any campaigns.
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Automation capabilities We're big on AI-driven tools and our team blends it in with hands-on management to drive efficiency. With our expertise, we also know when NOT to depend on AI, as a wrong setting can lead to a ad budget blowout.
Why Us?
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We Build Partnerships That Last To help combat customer churn, it helps to have a Google Shopping agency that understands your business and your audience. From day one, our clients have chosen to grow with us. They've seen the quality of the results that we deliver and that is the testament that our strategies work.
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We Are Transparent About Our Results We meticulously track the effectiveness of our Google Shopping campaigns and deliver our results through tailored monthly reports. Each report reflects the data you care about most, so you have a clear measure of how our strategies are performing.
testimonials
Why our clients love us
Your products deserve the spotlight. We can make it happen.
Is your Google Shopping strategy not delivering the punch it promised? It’s time for a change in strategy.
We’ll start with a detailed audit of your current Google Shopping campaigns to pinpoint exactly where you’re losing ground. Then we’ll fine-tune your listings and create a strategy that puts your products front and centre where they belong.
Google Shopping is an online advertising service that allows businesses to showcase their products to consumers who are actively searching for similar items. It displays a picture of your item, its price, and a brief description right at the top of the search results or under the "Shopping" tab.
Most definitely. In fact, Google Shopping registers about 1.2 billion searches each month. The platform also accounts for a substantial portion of ecommerce ad spending. 76.4%, to be exact.
What's more, Google Shopping generates 85.3% of all clicks on Google Adwords. Google Shopping ads have also proven to be 30% more effective in terms of conversion rates compared to text ads. All in all, this makes Google Shopping a significant player in the ecommerce space.
Google Shopping mainly uses a Pay-Per-Click (PPC) model. This means you’ll be charged each time someone clicks on one of your product listings. The amount you pay for each click can depend on how much you decide to bid on certain keywords or product categories, which directly affects your ad's visibility.
Also, if you're in a competitive market, like electronics, you might find the cost per click is higher due to many businesses vying for the same keywords. Another factor is the quality of your product listings. Clear titles, accurate descriptions, and competitive prices can help improve your ad's performance and potentially lower costs.
Google Shopping and Google Search are designed for different purposes and caters to unique needs. Google Shopping is a specialised platform where you can look up products, compare prices across different retailers. It’s specifically tailored for shopping. This makes Google Shopping very visual and user-friendly, helping users quickly find and buy products online.
On the other hand, Google Search is much broader in scope. It pulls information from all over the web to give you a wide variety of responses to questions you may have, from news articles and videos to images and maps.
Yes, and here’s why. Google Shopping relies on a product data feed that you submit through Google Merchant Center. This feed must include all the details about your products, including prices, availability, and more importantly, a product URL. This URL should direct customers back to your website where they can complete their purchases.
Plus, Google has specific requirements for using its Shopping service, such as having a secure checkout process and a clear returns policy. Both of these are typically managed on your own website.
What's great about Google Shopping is how it connects you directly with people who are already interested in what you're selling. When you list your products on Google Shopping, they appear right at the top of Google search results or under the shopping tab, giving them a spotlight that can lead to more clicks and sales.
You can also keep track of how your products are performing, thanks to Google Shopping's analytics. Plus, it's easier to keep an eye on the competition. Google Shopping lets you see how your products stack up against others in terms of pricing and offerings, helping you stay competitive in a crowded market.
And if you’re using other Google services, you can integrate them with Google Shopping to create a marketing strategy that’s easier to manage.
Google Smart Shopping automates and optimise your product advertising across various Google platforms like Search, the Display Network, YouTube, and Gmail.
The core of Smart Shopping is its machine learning technology, which adjusts your ad bids and placements to increase the likelihood of sales. Essentially, it figures out what works best for converting views into purchases and tweaks your campaign in real time to get the most out of it.
Your ads will automatically appear across Google's properties, increasing their reach without any extra work from you. This ensures your products are seen by potential customers no matter where they are online. Plus, Google Smart Shopping provides detailed analytics, like the number of views or actual sales conversions, that lets you track how well your ads are doing.
Google Smart Shopping uses Google's machine learning technology to handle most of the advertising process. Once you set your budget and upload your product feed, Google's algorithms optimise your ad placements and bidding automatically across Google Search, the Display Network, YouTube, and Gmail.
On the other hand, standard Google Shopping campaigns offer you more hands-on control. You'll need to manually set up targeting, manage your bids, and place your ads. This puts you in the driver’s seat but requires ongoing adjustments and optimisation based on the ad performance.
Google Smart Shopping’s automated nature also means it’s reporting is limited. You won't see detailed information about where your ads appear or how individual adjustments impact your results. But standard Google Shopping allows you to analyse performance data by product, time, location, and more. This can be invaluable for refining your strategy.
The reach and placement of ads also differ between the two. Google Smart Shopping automatically places your ads across various Google platforms to maximise results. Standard Google Shopping campaigns focus more on the shopping tab on Google Search and Google Images. However, you call the shots on where you want your ads to appear.
