Google Shopping Agency Melbourne: Grow Your eCommerce Sales
Higher Sales, more profit
Grow Your Store Sales with Google Shopping Campaigns
Google Shopping is a game-changer for local retailers and ecommerce brands looking to increase sales and acquire customers profitably.
We will help you identify the right strategy and optimize your product feed quality, which contributes to increase in sales.
Acquiring customers cost-effectively will not only benefit you in the short term but also help you achieve better profit margins in the long term. Let our team of experts take your business to the next level with our Google Shopping service.
Revenue & Growth Strategy
We start with a deep understanding of your business and competition. Through strategic analysis, we optimize your offerings and generate successful results.
Optimise Your Product Feed
Don't let potential sales slip through the cracks. We optimize your Google feed, giving you an edge over the competition and increasing your revenue.
Why Google shopping?
Better Visibility, Increased Sales
Are you looking for a way to drive more traffic to your ecommerce store and increase your sales?
Our commitment to helping you achieve your ecommerce goals goes beyond surface-level optimizations. We take the time to deeply understand your business, leveraging our expertise to develop a customized strategy that fits your unique needs.
We employ a transparent approach to optimisation, which means that you’ll always know what we’re doing and why, with no hidden agendas or secret tactics.
Whether you’re looking to
- drive more traffic to your site
- increase your conversion rates
- improve your customer lifetime value
We’re here to help you achieve your ecommerce goals
A successful Google Shopping campaign requires a well-optimized product feed.
We’ll comb through your product feed with a fine-toothed comb, identifying areas for improvement and making sure that everything is set up for maximum performance.
No more guessing. With Revenue Tracking, you’ll be able to track every ad click and attribute revenue correctly.
We use different types of attribution, depending on the nature of your business, to ensure that you have a clear understanding of how your ads are performing.
Google Analytics Tracking provides a more detailed understanding of your traffic sources and gives you a full picture of how visitors interact with your site.
With this information, we can help you optimize your campaigns and improve your conversion rates.
Since Google Shopping doesn’t use keywords, we’ll help you segment your product feed into categories. This allows Google to fully understand what your products are about, to ensure you’re paying for the most relevant clicks. Segmenting products is one of the best ways to do that.
By segmenting, it also allows us to push your more profitable categories and control spend and budget to achieve optimal ROI.
We’ll take the guesswork out of customer acquisition costs (CAC), average order value (AOV), and customer lifetime value (CLV), monitoring each metric to ensure that you’re getting the most out of your campaigns.
Improving these metrics over time is what will contribute to ongoing growth.
By focusing on these key areas, we can help you attract more customers at an optimal cost, increase your average cart value per order, and improve your customer lifetime value.
With our expert guidance, you can rest assured that you’re making the most of your Google Shopping campaigns and reaching your ideal audience.
EVERYDAY BUSINESSES, REAL RESULTS
Google Shopping management for Your Store
The metrics that matter – Grow your sales online with Google Shopping.
Customer Acquisition Costs (CAC)
30% is the average reduction we see in CAC (in 3 months) from the day we manage it. Reduce your customer acquisition cost with our expert management of Google Ads and Shopping campaigns.
Average Order Value (AOV)
28% is the average increase in AOV we achieve in a 12 month span. Boost your average order value with data-driven insights, including order bumps, bundling, and upselling, expertly identified by our team.
Customer Lifetime Value (CLV)
We grew customer lifetime value, on average across all industries we have grown CLV by over 55% in an 12 month period. Increase your CLV with referral programs, personalised campaigns, and full funnel content marketing.
68% is the average increase in conversion rate on all Google Shopping campaigns we manage (within a 12 month period), through a suite of optimisation activities like revamping abandon cart sequences or improving product landing pages.
We make your life better
Let Our Hands-on Experts Manage Your Google Shopping Campaigns For You
Managing Google Shopping campaigns can be a time-consuming and complicated process, but with our expert guidance, you can leave the heavy lifting to us. We’ll keep things simple and transparent, allowing you to stay on top of the process while focusing on what’s most important to you. Our comprehensive service includes:
- Uploading your products to Google Merchant Center
- Optimizing your products and overall campaign to gain the visibility that matters most
- Ensuring that your tracking is accurate (wrong analytics = wrong decision making = disastrous results!)
- Getting quality customers and increasing overall sales
- Using advanced analytics and metrics to review performance and make modifications that will further improve your results
- Providing clear and concise reports on how your campaigns are performing
With our Google Shopping management service, you’ll see improved results and increased sales, without having to spend your valuable time managing complicated campaigns.
Our team of experts uses data and analytics to identify key insights that help you make informed decisions on how to optimize your Google Shopping campaigns.
We provide end-to-end management of your campaigns, from strategy development and product feed optimization to ad creation and performance monitoring.
Embrace a growth mindset with our continuous optimization and improvement of your ads. We have a relentless focus on achieving sustainable growth for your business.
We take a comprehensive view of your business goals and target audience to develop a tailored approach. Stand out in a crowded marketplace.
Google Shopping is a modern product discovery platform designed to simplify the process of researching and making purchases. It enables users to easily explore various products, compare features and prices, and seamlessly connect with sellers to complete their transactions.
To get your products on Google Shopping, follow these steps:
Set Up Merchant Center: Create a Google Merchant Center account to manage your product data.
Optimize Product Imagery: Ensure high-quality images that showcase your products effectively.
Input Product Feed Data: Collect and provide accurate product details like titles, descriptions, prices, and availability.
Link AdWords Account: Connect your Google AdWords account with your Merchant Center to synchronize data.
Create Shopping Campaign: Establish a Google Shopping campaign to start advertising your products.
Bid Management: Set bids for your products, determining how much you’re willing to pay for clicks.
Target and Schedule: Define your target audience and schedule when your ads appear.
Build Ad Groups: Organize your products into relevant ad groups for better targeting.
Getting started with Google Shopping Actions doesn’t come with any upfront charges. However, it operates on a commission basis for confirmed sales, without charging for clicks or listing placement. It’s important to note that this pricing model is different from that of Google Ads.
Yes, Google Merchant Center is free to use. You can list your products and business on Google without any cost by creating a free Merchant Center account. Additionally, if you have a physical store, you can establish a Business Profile to manage your local store’s information.
The primary distinction between Google Smart Shopping and Standard Shopping campaigns is automation. Smart Shopping campaigns utilise artificial intelligence (AI) and machine learning to enhance existing shopping campaigns. In contrast, Standard Shopping campaigns involve more manual control over campaign settings and optimisation.
Google Shopping offers several benefits, including:
Automated Matching: Google Shopping automatically pairs relevant products with appropriate keywords, streamlining the ad creation process.
Time Savings: Automation eliminates the need to create individual ad copies, saving valuable time.
Suitability for All Stores: Google Shopping’s automation benefits both small and large online stores.
Google Smart Shopping operates by extracting product data from a feed. It then employs this data to craft tailored Shopping ads for your audience, powered by Google’s AI. Subsequently, the campaign strategically positions these ads on diverse Google platforms, guided by your chosen bidding strategies.
Yes, retailers of various sizes have the opportunity to sell their products directly on Google Shopping. Through the Buy on Google checkout experience, retailers can offer their products without any Google commission fees. Retailers also have the flexibility to collaborate with third-party providers for payment processing and related services.
Google Shopping management involves services aimed at optimising the visibility of your products within Google Shopping for relevant search queries. These services also focus on enhancing your ads’ click-through rates (CTR) and overall sales generated from them.