Ecommerce SEO Experts in Melbourne
Ecommerce SEO Agency Melbourne: Get Targeted Search Traffic
Attract your ideal clients with the help of Ecommerce SEO Experts.
- Connect, Convince, Convert with Highly Effective SEO Strategies
- Target the Right Consumers to Boost Site Traffic and Sales
- In a Sea of Competition, We Ensure Your Brand Shines the Brightest
Drive Traffic With Targeted Ecommerce SEO
Uncover hidden SEO opportunities
We get to know your Ecommerce website inside out. By analysing your current analytics, we identify critical areas for SEO improvements. This targeted approach not only boosts your site’s visibility but ensures that the traffic driven to your site is more relevant and likely to ACT.
Keywords that win Sales
Success begins with being seen. We identify high-traffic keywords that match what your ideal customers are searching for. These keywords are then skilfully woven into the blogs, thought leadership articles and think pieces we craft for your site, guiding potential customers directly to you.
Dominate by understanding the competition
Stay one step ahead, always. We dissect your competitors’ strategies to understand exactly what they’re doing right – and wrong. Then we gather crucial data to shape a unique SEO approach that helps you lead confidently.
Turn browsers into buyers
Converting visitors to buyers is an art we perfected. We refine your site user experience, from product descriptions to checkout procedures, ensuring a smooth journey that encourages purchase completion.
Captivate your audience
Turn your brand into a consumer favourite. We will help you create authoritative, engaging blogs, articles and think pieces that not only draws consumers in but also keeps them coming back.
EOS Footwear
Women's Footwear Brand
The Challenge: EOS Footwear sought our expertise to scale their growth while effectively communicating their unique selling proposition.
The Strategy: We conducted a granular analysis of keyword performance of their products, eliminating underperforming keywords and scaling bids on high-converting, cost-effective keywords. This targeted approach maximised visibility for less competitive, yet highly relevant search queries.
- Refining and targeting keywords with high intent
- Building relevant and high-converting product pages
- Creating remarketing campaigns to retarget warm audiences
Pinnacle Customs
Lead Generation for car detailing services
The Challenge: Pinnacle Customs wanted to be known as a top-tier provider of car detailing services in their local area
The Strategy: We devised a robust SEO plan focusing on hyper localised keywords and local ad campaigns designed to attract and convert leads at the best possible cost. Our approach transformed Pinnacle Customs into the go-to detailer within their local area.
- Attracted qualified leads with local search terms for their service
- Build a steady inflow of daily qualified organic leads
- Attained exceptionally low lead acquisition costs with ads
Heydoodle
eCommerce AOV Growth
The Challenge: HeyDoodle created an amazing reusable colouring book which did very well in the Australian market but had difficulty in scaling their Ecommerce’s revenue and traffic growth.
The Strategy: By working on getting higher quality traffic from search, average order values naturally increased. We ramped up the advertising and they have since seen over 383% revenue growth and have successfully expanded into international markets.
- Creating campaigns to attract the right type of buyers for their products
- Working on nurturing existing customers
- Retargeting audiences across Google Display Network & YouTube
Badminton Click
leading Badminton retailer melbourne
The Challenge: Due to the growthing competition in Melbourne, Badminton Click needed a competitive edge to scale their growth.
The Strategy: Search Traffic collaborated with Badminton Click to implement a focused Ecommerce SEO strategy. We enhanced the site’s SEO by optimizing product pages with targeted keywords, improving their rankings and conversion potential. Additionally, remarketing campaigns were launched to re-engage warm audiences, ensuring the brand reached high-intent customers and drove consistent growth in sales.
- Refining and targeting product keywords with high intent
- Launching remarketing campaigns to target repurchases
Cup 49
DIY Bubble tea Growth
The Challenge: Cup49 created an amazing unique selling proposition but had difficulties spreading their brand and message to the whole world.
The Strategy: Search Traffic collaborated with Cup49 to boost brand awareness by focusing on brand building and keyword optimization. We started by refining Cup49’s brand identity, ensuring that their messaging was clear, consistent, and resonated with their target audience. This brand-building effort laid the foundation for stronger recognition and engagement.
Next, we conducted a thorough analysis of their website’s keyword performance. By identifying high-impact, relevant keywords, we optimized the site’s content to align with search intent, ensuring that Cup49 ranked higher for queries that mattered most to their audience. We also eliminated underperforming keywords, reallocating resources to those that drove the best results.
Our Most Recent Results
eCommerce
Client | Tracked Sales | R.O.A.S. | Time Span |
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Women’s Comfort Shoes Brand | 223% | 90% | 24 months |
Reusable Colouring Books | 303% | 55% | 12 months |
Gel Nail Stickers | 359% | 61% | 16 months |
Automotive Products | 781% | 33% | 51 months |
Women’s Designer Footwear | 292% | 82% | 28 months |
Lead Generation
Client | Tracked Leads | Cost Per Lead | Time Span |
---|---|---|---|
Hot Water Installation | 282% | 80% | 31 months |
Telecommunication Services | 262% | 59% | 22 months |
Dentists | 102% | 61% | 11 months |
Online Medical GP | 379% | 33% | 28 months |
Safety Compliance – Real Estate | 880% | 27% | 21 months |
Our Clients
Why do clients choose Search Traffic for Ecommerce SEO?
For starters, we do things a little differently
Unmatched Quality
We don't take more than 50 clients at a time. This deliberate cap allows us to ensure every client receives the dedicated focus they rightfully deserve.
We don't overpromise
We promise only what we can deliver. That’s why we always begin with an audit to understand your needs, then tailor strategies that genuinely align with your business goals.
We'll Speak Your Language
Whether you’re an SEO novice or an expert in the field, we communicate on your level.
No lock-in contracts
You’re free to continue using our management service only if you love the results, not because a contract with minimum duration says you have to.
Straight talk only
We prioritize open and honest communication. This ensures you have a clear understanding from the outset of what we can realistically achieve together.
Direct Access to Experts
Unlike large agencies, you’ll speak directly to experienced specialists, not junior account managers. That means you get hands-on service without the layers of junior management.
We aim for impact
We don't just chase rankings. Instead, we focus the keywords that actually matter to your business’s bottom line.
Unique Tailored Strategies
Our team spends time studying your value proposition to ensure we tailor all the messaging to your target market desires and needs.
CONSISTENT GROWTH AND ROBUST SALES FOR YOUR BUSINESS
With Us, SEO Isn't A Cost But An Investment In Your Ecommerce Success.
With the rise of online global spending and accesibility, Ecommerce is on an unstoppable upward trajectory.
This presents a golden opportunity – If your website is optimised to take advantage of it. Without an effective SEO strategy, you’re handing leads to competitors just a click away.
Our tailored Ecommerce SEO Services are designed to turn your Ecommerce site into a beacon for buyers. By optimising every aspect of your website, we ensure that when customers search for products or services you sell, they find you first.
Search Traffic Success
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Search marketing specialists
Freelancers / Fiverr / Upwork
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Diverse Range Digital Marketing Services
Other Agencies
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Diverse Range Digital Marketing Services
DIY Ecommerce SEO is more difficult than you think
Competition is intense
The Ecommerce space is a battleground, especially within popular niches. To differentiate your brand, it takes sophisticated and advanced SEO strategies that push boundaries.
Frequent Google updates
Google tweaks their SEO algorithm every quarter. So your winning SEO strategy today might not make the cut tomorrow. Even if you're ticking all the right boxes, an unexpected update could erase your progress in a blink.
Ecommerce keyword strategy is hard
Effective keyword research in Ecommerce involves analysing not just high-volume search terms, but also buyer intent and long-tail phrases. This level of detail calls for advanced tools and specific SEO expertise.
Results aren't guaranteed
Without the right expertise, managing your own SEO can be a gamble. And it's more likely than not you'll miss your targets.
Our Expertise
Specialisation
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We Promote What you Want to Promote When it comes to keyword targeting, we're not just throwing darts in the dark. Our Ecommerce keyword strategy is tailored specifically to the products you want to highlight. This approach not only increases your visibility but also the relevance of your traffic, ensuring every click has the potential to convert.
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We're Search Experts Too We believe in embracing both paid and organic traffic. Google Ads can get your products into the spotlight immediately. Our Ecommerce SEO services ensures that spotlight never fades. Together, they're a powerhouse combo that covers all bases, ensuring you're not just seen, but remembered.
Why Us?
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We Build Partnerships That Last To help combat customer churn, it helps to have an SEO agency that understands your business, your audience and who chooses to tick around. From day one, our clients have chosen to grow with us. They've seen the quality of the results that we deliver and that is the testament that our strategies work.
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We Are Transparent About Our Results We meticulously track the effectiveness of our Ecommerce SEO strategies and deliver our results through monthly reports tailor-made for you. Each report is designed to reflect your specific goals and the data you care about most, so you have a clear measure of how our strategies are performing.
Feeling invisible in the Ecommerce space?
We can change that. Our first step is a detailed SEO audit to understand your current strategy and how to enhance it. If you’re ready to see significant increases in traffic and real growth in your Ecommerce business, let’s connect.
Ecommerce SEO makes sure your online store pops up when potential customers are searching for the products you sell.
Ecommerce SEO experts start by understanding the specific needs of your ecommerce site, from the way your products are organised to how your customers shop. Then, they identify the keywords your customers use most often and weave these into your site to help boost your visibility.
Absolutely! More people than ever are scrolling through their phones and computers to shop. If your store doesn’t pop up in their searches, you're passing up the opportunity to attract loads of potential customers who go to your competitors instead.
What’s more, SEO is incredibly cost-effective compared to paid ads, where costs can add up quickly. Plus, appearing at the top of search results not only boosts traffic but also enhances your store's credibility, which will help to win over more customers.
Ecommerce SEO isn’t going to be an overnight success story, but it's worth the wait.
The time it takes can really vary, depending on a few key things about your online store. For starters, if your website has some issues or hasn’t used SEO before, it might take a bit of time to get everything polished and ready for growth.
Also, if your market is super competitive, it may take a little longer to climb those search rankings, especially if your competitors are also playing the SEO game. Generally, you might start seeing some progress in about six months, but the real, lasting impact usually kicks in from 12 to 18 months.
Unlike broader SEO which casts a wider net, Ecommerce SEO zeroes in on product-specific and long-tail keywords that customers use when they’re ready to buy, rather than just browsing for information.
When it comes to user experience, Ecommerce SEO tends to emphasise fast loading times and mobile-friendly design to keep pace with the on-the-go shopper. Link-building too is tailored, often leveraging reviews from influencers or industry experts to increase both your site’s authority and its appeal to potential buyers.
Think of each product description as a mini salesperson for your online store. By infusing these descriptions with targeted, SEO-friendly keywords, you help search engines connect your products to the right customers.
This boosts your chances of showing up when customers are hunting for products like yours. Moreover, original, well-written descriptions help your store stand out from the crowd, dodging common SEO pitfalls like duplicate content.
Today's shopper expects a seamless mobile experience, and search engines do too. Google now uses your site's mobile version to determine its search rankings.
A responsive site doesn't just climb higher in search results. It invites users to stay longer and interact more. This directly influences your site’s bounce rates and session durations—key metrics that signal your site's quality to search engines. Plus, a smoother mobile experience increases the likelihood of turning casual browsers into confirmed buyers.
Think of technical SEO as the backstage crew at a concert. It keeps everything running smoothly even if you don't see it. For your online store, this means setting up your site so search engines can easily understand and favour it in rankings.
Technical SEO takes care of the nitty-gritty details like making sure your site structure is intuitive for users and search engines, ensuring your site is optimized for mobile users, and securing your site with HTTPS to protect user data. It also addresses any duplicate content issues that might confuse search engines and dilute your SEO efforts.
Ever wonder how some product listings in search results come with prices, reviews, or stock info? That’s the magic of schema markup.
Schema markup is a special code added to the HTML of your website that helps search engines like Google understand what's on your pages. This doesn't change how your site looks to visitors. But it makes sure search engines display your content smartly and correctly.
For Ecommerce sites, schema markup can show potential customers information like prices, availability, and ratings right in the search results. These details help your products stand out more, driving clicks and ultimately, sales.
When other reputable websites link to your Ecommerce site, they're essentially vouching for your content's quality and relevance. This not only brings more eyes to your products from interested shoppers but also signals to search engines that your site is a credible and valuable resource. The more high-quality sites that link to you, the more trustworthy your store appears.
Creating valuable content such as product reviews, engaging blogs, and helpful guides naturally draws in the audience you want. And when you pack them with relevant keywords, they become tools to improving your SEO. Quality content also tends to get shared and linked to, which will further increase your site's authority and ranking potential.
Ecommerce SEO services will typically cover several bases to make sure your site stands out. First off, we dive into a detailed website analysis to identify any technical snags and ensure the site's layout is working without a hitch.
Then we research keywords to pinpoint the exact terms your potential customers are googling, and embed those words throughout your site.
We also keep a close eye on your competitors. Seeing what's working for them could provide insights that’ll help us refine your strategy.
Our next step is to develop a strong content strategy, delivering engaging, search-optimised content that resonates with readers and search engines alike. Finally, we refine your site’s conversion process. That includes optimising everything from your page layouts to how effectively your calls-to-action prompt user responses.
Customer reviews can do wonders for your Ecommerce SEO. Each review refreshes your content. And they’re often sprinkled with long-tailed keywords that directly relates to your products. This continuous update boosts your search engine relevance, keeping your offerings competitive in SERPs.
Reviews can also be integrated into SERPs through snippets, which display star ratings beneath product titles. Lastly, here's nothing like glowing reviews to provide social proof and reassure hesitant shoppers to convert to loyal buyers.