SEO Experts in Melbourne
SEO Agency Melbourne: Get Targeted Search Traffic
Attract your ideal clients with the help of SEO Experts.
- We Employ Highly Effective SEO Strategies
- We Work on Maximising Conversions, Getting You the Best ROI
- We Deliver Tangible Business Outcomes
Drive Traffic With Targeted Search Engine Optimisation
Discover The Words Your Audience Uses
Using data analytics and research, our experts handpick the most effective words to win over Google and draw in your most wanted audience.
Content that captures and converts
Deliver value through high-quality, relevant content that not only ranks well on search engines, but also engages and educates your audience.
Build bridges to your site
Curate high-quality backlinks from reputable sites to boost your website’s authority. This not only improves your rankings but also directs high-value traffic to your site.
Dominate your local market
Turn your business into a local hotspot. Connect with customers in your area using local SEO tactics.
Make your site mobile-friendly for on-the-go users
Ensure your website delivers a flawless experience on mobile devices, in line with Google’s mobile-first indexing.
EOS Footwear
Women's Footwear Brand
The Challenge: EOS Footwear sought our expertise to scale their growth while effectively communicating their unique selling proposition.
The Strategy: We conducted a granular analysis of keyword performance of their products, eliminating underperforming keywords and scaling bids on high-converting, cost-effective keywords. This targeted approach maximised visibility for less competitive, yet highly relevant search queries.
- Refining and targeting keywords with high intent
- Building relevant and high-converting product pages
- Creating remarketing campaigns to retarget warm audiences
Pinnacle Customs
Lead Generation for car detailing services
The Challenge: Pinnacle Customs wanted to be known as a top-tier provider of car detailing services in their local area
The Strategy: We devised a robust SEO plan focusing on hyper localised keywords and local ad campaigns designed to attract and convert leads at the best possible cost. Our approach transformed Pinnacle Customs into the go-to detailer within their local area.
- Attracted qualified leads with local search terms for their service
- Build a steady inflow of daily qualified organic leads
- Attained exceptionally low lead acquisition costs with ads
Heydoodle
eCommerce AOV Growth
The Challenge: HeyDoodle created an amazing reusable colouring book which did very well in the Australian market but had difficulty in scaling their Ecommerce’s revenue and traffic growth.
The Strategy: By working on getting higher quality traffic from search, average order values naturally increased. We ramped up the advertising and they have since seen over 383% revenue growth and have successfully expanded into international markets.
- Creating campaigns to attract the right type of buyers for their products
- Working on nurturing existing customers
- Retargeting audiences across Google Display Network & YouTube
Checkhero
Rental Safety Compliance Market Leader
The Challenge: CheckHero is a one-stop safety compliance check that aids landlords’ property managers and developers. As a newcomer in the Australian market, CheckHero had difficulties establishing a strong online presence from their website.
The Strategy: To tackle this problem, SearchTraffic collaborated with CheckHero to provide a carefully curated solution of SEO and SEM management to drive large incremental growth. Search Traffic successfully used SEO strategies to build a more impactful website which allowed CheckHero to generate high quality leads, consistent revenue growth, and increased website traffic.
They’re now the leader in the compliance check space in property management. Here was our initial approach:
- PPC Campaigns to attract highly qualified leads in the compliance space
- Utilizing the top performing keywords, SEO Campaigns were created to attract more users organically
- Retargeting campaigns to win back usershad difficulties establishing a strong online presence from their website
Cowper residences
Real Estate Lead Generation
The Challenge: Cowper Residences secured a valuable piece of real estate in Footscray and needed to generate leads for the sale of 400+ off-the-plan apartments and townhomes.
The Strategy: SearchTraffic crafted specialized campaigns across Google Ads, Facebook, Domain, and REA, tailored to each product type: 1-bedroom, 2-bedroom, and 3-bedroom apartments, SOHOs, and Townhouses. This strategic approach not only heightened lead generation but also earned them the prestigious REA Best Marketing Campaign Award.
- Researching highly qualified real estate keywords
- Building out relevant campaigns targeting local area audiences
- Creating Google Ads Campaign to target warm audiences
Our Most Recent Results
Talk is cheap. So we let our numbers speak for themselves.
Client | Tracked Sales | R.O.A.S. | Time Span |
---|---|---|---|
Women’s Comfort Shoes Brand | 223% | 90% | 24 months |
Reusable Colouring Books | 303% | 55% | 12 months |
Gel Nail Stickers | 359% | 61% | 16 months |
Automotive Products | 781% | 33% | 51 months |
Women’s Designer Footwear | 292% | 82% | 28 months |
Lead Generation
Client | Tracked Leads | Cost Per Lead | Time Span |
---|---|---|---|
Hot Water Installation | 282% | 80% | 31 months |
Telecommunication Services | 262% | 59% | 22 months |
Dentists | 102% | 61% | 11 months |
Online Medical GP | 379% | 33% | 28 months |
Safety Compliance – Real Estate | 880% | 27% | 21 months |
Our Clients
Why do clients choose Search Traffic time and time again?
For starters, we do things a little differently
Unmatched Quality
We have a select group of only 50 clients. We don't take anything more than that. This deliberate cap allows us to guarantee the highest standards in our campaigns. Every client we have receives dedicated focus that they rightfully deserve.
We don't overpromise
We don’t make promises we can’t keep. Our approach is grounded in reality, starting with an audit to understand your business. From there, we tailor strategies that align with your KPIs and business goals.
We'll Speak Your Language
Whether you’re an SEO novice or an expert in the field, we communicate on your level. We spend time understanding your products and business goals before we start crafting SEO strategies.
No lock-in contracts
You’re free to continue using our management service only if you love the results, not because a contract with minimum duration says you have to.
Long-term partnerships
In an industry where churn is the norm, our clients have stood by us year after year. This is a testament to the trust we've built and the consistent quality we deliver.
Direct Access to Experts
With large digital agencies, you may find yourself speaking to layers of junior account managers. With Search Traffic, you have direct access to experienced specialists who grow businesses, making us the perfect partner for a hands-on service.
Committed to Growth
We are relentless at optimising and cutting wasted ad spend, ensuring your campaign grows at a sustainable rate. We cut on average 30% of wasted ad spend (within 30 days) for every new client who joins us.
Unique Tailored Strategies
Every strategy we employ is customised to your target audience. Our team spends time studying your value proposition to ensure we tailor all the messaging to your target market desires and needs.
Future-proof your SEO
Build your visibility with strategies that last
Then
Getting noticed on Google used to be easy. Even a decade or two ago, a few keywords here and there was enough to get you on the front page of search engine results.
Now
But then Google began to raise the bar. What used to be simple was now a complex maze of backlinks, meta descriptions and alt texts. The arrival of AI content creation marked yet another shift, as Google tightened its grip once more on quality and relevance.
Soon, self-proclaimed SEO experts started to emerge, promising top rankings for minimal investment. But their strategies – from keyword stuffing to questionable link farming – were built on a house of cards that undermined genuine SEO efforts.
Our Promise
Here at Search Traffic, our SEO foundations are rock solid. We sidestep the fads and focus on what works – a data-backed approach that keeps pace with the ever-evolving Google algorithms. This ensures our strategies are not only effective today, but resilient in the face of tomorrow’s changes.
Search Traffic Success
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Search marketing specialists
Freelancers / Fiverr / Upwork
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Diverse Range Digital Marketing Services
Other Agencies
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Diverse Range Digital Marketing Services
Why Do-It-Yourself SEO is hard
SEO is hard
SEO is more than keyword scattering and weekly blog posting. There’s a whole technical world underneath - site structure, mobile optimisation, page speed…Each step demands a technical know-how that goes far beyond the basics.
Frequent Google Updates
Google tweaks their SEO algorithm every quarter. So even if you're ticking all the right boxes, an unexpected update could erase your progress in a blink.
SEO takes time
Achieving visible SEO results doesn’t happen overnight. It requires a consistent, dedicated effort over time, especially when the finish line is constantly being shifted by changing Google algorithms.
Results aren't guaranteed
Without the right expertise, search engine optimisation is a gamble. And it's more likely than not you'll miss your targets.
Our Expertise
Specialisation
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We promote what you want to promote We're not just throwing darts in the dark. Our keyword strategy is tailored specifically to the products or services you want to highlight. This approach increases the relevance of your traffic, ensuring every click has the potential to convert.
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We're search experts too We believe in embracing both paid and organic. Google Ads get you immediate visibility, while SEO builds a strong, lasting presence. Together, they're a powerhouse combo that covers all bases.
Why Us?
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We Build Partnerships That Last While it’s common for SEO agencies to experience high churn rates, our clients stick around. Our clients have seen the results we get. That's why they choose to grow with us, and that's the best proof there is that our strategies work.
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We Are Transparent About Our Results We meticulously track the effectiveness of our SEO strategies and deliver our results through tailored monthly reports. Each report reflects the data you care about most, so you have a clear measure of how our strategies are performing.
Make search engines work for you, not against you
Do your SEO efforts feel like they’re falling short? It might be time to reassess your strategy.
We’ll start with an SEO audit to understand your current approach and how best to improve it.
If you’re to see a surge in traffic and tangible business growth, we should definitely talk.
Absolutely. SEO helps your site appear higher in search results for keywords that matter to your audience, which naturally leads to increased organic traffic.
And it’s not just any traffic. It’s the kind that’s already interested in what you have to offer, which means better conversion rates.
When it comes to cost, SEO is also the smarter investment. It might take some effort upfront, but once you've got good rankings, maintaining them is often more budget-friendly than paying for ads.
One of the main reasons SEO feels so daunting is the sheer complexity of search engine algorithms. Search engines like Google take hundreds of factors into account, from your site’s speed to its content relevance.
This complexity is compounded by the fact that Google keeps its algorithms under wraps. So SEO experts have to be part detective, part scientist, constantly testing and tweaking to figure out what works.
On top of that, Google tweaks its algorithm rules every few months. So SEO specialists have to keep their strategies as agile and informed as possible.
The costs involved with SEO will depend on whether you decide to hire a professional, or go at it on your own. Doing SEO on your own can definitely save money compared to hiring professionals, but it still requires an investment in tools, time, and potentially content creation. The key is to evaluate what aspects you can realistically handle on your own and what might require some budget allocation for tools or external help to achieve the best results.
For most businesses, the answer is a resounding yes. Here's why.
SEO experts don't just bring skills to the table. They bring an arsenal of up-to-date strategies and insights that can catapult your site ahead of the competition. They're in the trenches every day, adjusting to the latest Google algorithm updates and refining tactics to keep your rankings climbing.
Then there's the time factor. SEO isn't a one-and-done deal. It requires meticulous, ongoing adjustments and monitoring - something professionals are equipped to manage. This in turn frees up your time to focus on your business.
For small businesses, every dollar counts. And compared to the ongoing costs of other digital marketing methods like pay-per-click, SEO is not only more budget-friendly but also packs a long-term punch. Once you secure a good ranking, maintaining it doesn't require the constant financial investment that ads do.
Also, imagine your business popping up when potential customers are actively searching for what you offer. That increased visibility and targeted traffic can translate into genuine brand recognition and potential sales.
Both SEO and Google Ads offer valuable benefits. When used together, they complement each other to maximise your digital footprint.
Think of SEO as your long-term game plan, steadily enhancing your visibility and authority. Meanwhile, Google Ads acts as your tactical strike, providing quick wins and instant data. The insights you gather from your Google Ads campaigns, like which keywords attract more clicks or what kind of messages resonate with your audience, can be used to enhance your SEO strategy.
While SEO builds your visibility for the long haul, Google Ads fills in immediately. This way, there's no downtime at all in traffic or leads.