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Table of Contents Are you looking to drive traffic that converts? If so, you’ve likely come across Google Shopping.  But do you understand how it works and what you can do to optimize it and increase your Shopify store sales? What Is Google Shopping? Let’s start with the basics: Google

Table of Contents There’s nothing worse than taking time to carefully craft emails for your customers, only for them to end up collecting digital dust in SPAM folders. Sometimes just that unassuming phrase in your email could be what’s stopping them from being read.  Now, while it’s hard to identify

Table of Contents If you are not using Google Ads for your business, you are missing out on reaching out to your target customers. Google Ads targeting capabilities allow you to appear exactly when people are searching for your products or services. Google Ads is effective, scalable, and flexible. However,

Table of Contents Your website is the first thing that greets potential customers online, the first handshake that can either open the door to new leads or close it shut for good. But the real MVP of lead generation isn’t your website. It’s your landing page.  A landing page is