Google Ads Agency Melbourne

Maximize Your Leads And Sales With Google Ads Campaigns

Discover The Words Your Audience Uses

Optimise your site with the right keywords to capture the attention of users actively searching for what you offer.

Create Content That Captures And Converts

Deliver value through high-quality, relevant content that not only ranks well on search engines, but also engages and educates your audience.

Build bridges to your site

Curate high-quality backlinks from reputable sites to boost your website’s authority. This not only improves your rankings but also directs high-value traffic to your site.

Dominate your local market

Turn your business into a local hotspot. Connect with customers in your area using local SEO tactics.

Make your site mobile-friendly for on-the-go users

Driving App Success: Exploring Google Ads App Campaigns Across Platforms

Google Ads App campaigns are designed to promote app downloads or engagement. These campaigns can be displayed on Google Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Advertisers use text and images from their app store listings to create the ads, while Google’s algorithms determine the best times to serve them based on the provided campaign settings.

here are three ad types within App

App campaigns are specifically beneficial for developers seeking to increase their app’s user base or engagement levels.

Efficiency Meets Trade-offs: Google Smart Campaigns Simplified

Google Smart campaigns are a type of automated advertising provided by Google Ads. Designed to save time for advertisers, Smart campaigns require minimal setup, using information such as a business’s website URL, keyword themes, and address to create and manage campaigns across Google Search, Maps, YouTube, and partner sites. However, the automation means advertisers have limited control over where and how their ads appear. Smart campaigns can serve both Search and Display ads. The main advantage is the time saved in campaign management, but this comes at the cost of less manual control and the need for trial and error in optimization.

Revolutionizing Engagement with Google Demand Gen Ads

Google Demand Gen ads allow you to optimize website traffic, convert high-value users, and bid against efficient metrics while using data-driven attribution to show the full value of a campaign in the Google Ecosystem. They aim to capture potential customers’ interest before they start searching for related products or services. Demand Gen ads combine the features of Discovery Ads with expanded YouTube reach, including YouTube In-Stream and Shorts. They also offer more ad format options, allowing advertisers to use videos and images to create impactful ads. Additionally, they provide new ad creative tools for experimentation, expanded bidding strategies, and enhanced reporting options to track Brand Lift, Search Lift, and Conversion Lift.

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EOS Footwear

Women's Footwear Brand

The Challenge: EOS Footwear sought our expertise to scale their growth alongside maintaining a robust Return on Ad Spend (ROAS).

The Strategy: We conducted a granular analysis of keyword performance of their products, eliminating underperforming keywords and scaling bids on high-converting, cost-effective keywords. This targeted approach maximised visibility for less competitive, yet highly relevant search queries.

Refining and targeting keywords with high intent
Building relevant and high-converting product pages
Creating remarketing campaigns to retarget warm audiences

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Pinnacle Customs

Lead Generation for Car Detailer

The Challenge: Pinnacle Customs wanted to be known as a top-tier provider of car detailing services in their local area

The Strategy: We devised a robust plan focusing on hyper localised keywords and local ad campaigns designed to attract and convert leads at the best possible cost. Our approach transformed Pinnacle Customs into the go-to detailer within their local area.

Attracted qualified leads with local search terms for their service
Build a steady inflow of daily qualified organic leads
Attained exceptionally low lead acquisition costs with ads

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Client	Traffic Increases	Links Built	Time Span
EOS Melbourne	5000%	81+	24 months
GAS Chill	3600%	221+	12 months
Check Hero	800%	61+	16 months

our approach

Google Ads Management For Your Business

The metrics that matter – Grow your leads and sales online with Google Ads.

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Our Clients

SearchTraffic Gives You Everything You Need To Succeed Online

Plus Funnels To Get Customers To Find You!

We make your life better

Let Our Hands-On Experts Manage Your Google Ads PPC Campaigns For You

Managing Google Ads campaigns can be a daunting and time-consuming process, but Search Traffic Success can simplify it for you. Our team of experts can handle everything from creating and uploading ads to optimizing your campaign for maximum visibility and conversions.

Our comprehensive service includes:

In-depth keyword research and selection to ensure your ads reach the right audience
Engaging ad creation and management to ensure optimal results
Continuous optimization and refinement to improve your ROI and maximize your ad spend
Advanced analytics and tracking to monitor your campaign’s performance and inform data-driven decisions
Clear and concise reporting to keep you updated on your campaign’s progress

With our Google Ads management service, you can focus on your business while we handle your SEM strategy. We’ll collaborate closely with you to understand your business objectives and develop a customized strategy that meets your unique needs, leading to measurable success over time. Trust us to take care of your Google Ads, so you can focus on growing your business.

Attributes	Freelancers/ Fiverr Gig/ Upwork	Other Marketing Agencies	Search Traffic Success
Proven Strategy for Growth	❌	✔️	✔️
High Quality Competitive Analysis	❌	✔️	✔️
Long-Term, Sustainable Results	❌	❌	✔️
Direct & Personal Client Relationships	✔️	✔️	✔️
High Client Retention Rate	❌	❓	✔️
Flexibility & Customization	✔️	✔️	✔️
Cost-Effective Solutions	✔️	❌	✔️
Rapid Response & Turnaround	✔️	❌	✔️
Diverse Range of Digital Marketing Services	✔️	✔️	❌

Don't Even Think About Building Links In-House

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Our Expertise

PPC

SEO

Google Ads Management We'll help your business reach more customers on Google. This includes selecting the right search terms for your ads, creating effective ad messages, and making sure your ads are shown to the right people at the right times.
Paid Keyword Research & Strategy Keyword strategy is the foundation of PPC success. We'll find the right search terms that your potential customers are using on Google and make sure your ads are shown to those who are most interested in your products or services.
A/B Testing Constantly improve your performance. We can assist in A/B split testing to see which version of your ads performs better and use this information to optimise your ad campaigns. This will result in more clicks and conversions.
Conversion Rate Optimisation Get more sales by making sure your website optimised for conversions. We'll assess your landing pages and product pages, to see if they are designed in a way that encourages your visitors to take action, such as making a purchase or filling out a form.
Advanced PPC Audits We provide advanced PPC audits that can help identify areas for improvement in your current Google Ads campaigns. By analyzing your ad performance and targeting strategies, we provide actionable insights that will help you optimize your campaigns for maximum results.
Express Setups (For New Accounts) If you are just starting out with Google Ads, we can help you too. Our express Google Ads setup is designed for new accounts, helping you get your campaigns up and running quickly and efficiently. This ensures that your new campaigns are set up for success from the start.
YouTube Search Ads Strategy Despite YouTube being a powerful search engine and the #1 video site in the world, it's often overlooked by business owners. It's NOT only for video creators, businesses can create engaging video ads that are targeted to the right audience, leading to more conversions and better ROI.

Content Creation The production of engaging materials like articles and videos for digital marketing, aimed at attracting and retaining audiences, driving customer action.
Organic Keyword Research Identifying search terms used by people in search engines, crucial for optimizing content and improving search engine visibility.
Local Citations Mentions of a business's name, address, and phone number on external sites, essential for improving visibility in local search results and establishing credibility.
Backlinks Links from external websites to your own, key for SEO as they indicate content quality and relevance, improving search rankings.
Competitor Analysis Assessing competitors' SEO strategies, including keywords and content quality, to identify opportunities for improvement and competitive advantages.
On-page Optimisation Measures within a website to improve search rankings, including content optimization, meta descriptions, and HTML element adjustments.
Off-page Optimisation Actions outside a website, like backlink building and social media marketing, to enhance the site's authority and search engine rankings.

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