Google Ads Agency Australia: Search Traffic Success
Higher Sales, more profit
Maximize Your Leads And Sales With Google Ads Campaigns
Is your website struggling to attract the right customers? At Search Traffic Success, we specialize in targeted search traffic through effective SEM strategies.
Our Google Ads certified team ensures your ads are seen by people actively searching for products or services like yours, and we optimize your website for conversions to deliver real results.
Revenue & Growth Strategy
We start with a deep understanding of your business and competition. Through strategic analysis, we optimize your offerings and generate successful results.
Optimise Your Conversions
Don't let potential sales slip through the cracks. We optimize your landing pages, giving you an edge over the competition and increasing your revenue.
Why Google Ads?
Better Visibility, Increased Sales
Google Ads can be a powerful tool for your business to attract your ideal customers.
Optimizing your website and marketing campaigns for maximum visibility and targeted traffic is key to online success. That’s why Search Strategy Analysis is a crucial tool for businesses.
By analyzing the keywords and search terms that your target audience uses to find your products or services, you can understand their unique needs and interests. Analyzing local search trends and behavior allows you to tailor your search strategy to reach potential customers in Melbourne who are actively searching for products or services like yours.
At our agency, we specialize in providing comprehensive Search Strategy Analysis services to businesses. Our team of experts uses cutting-edge tools and techniques to identify the most effective keywords and search terms for your business, ensuring that your website and marketing campaigns are optimized for success. Don’t miss out on the opportunity to reach your target audience effectively and stay ahead of the competition.
Understanding how your SEM campaigns perform and which ads generate the most leads is vital to your business’s success. That’s where Lead Tracking (or Revenue Tracking for ecommerce businesses) comes in.
Our agency uses various attribution models, tailored to your business’s nature, to provide a complete view of your lead generation efforts. By tracking leads, you can identify the most valuable traffic-driving keywords, ad groups, and campaigns, enabling you to optimize your SEM strategy and allocate your budget more effectively.
Tracking leads helps you to identify high-performing areas, maximizing the impact of your SEM campaigns and generating a higher return on investment. With our agency’s expertise, you can track leads and identify high-performing areas to enhance your SEM campaigns’ performance.
We highly recommend using Google Analytics Tracking to gain a comprehensive understanding of your website’s traffic sources and user behavior.
By analyzing data such as user behavior, demographics, and traffic sources, we can work with you to optimize your campaigns and improve your conversion rates. With this valuable information, we can identify areas where your campaigns may be falling short and recommend changes to drive better results.
Whether you’re looking to increase your website’s engagement, boost sales, or improve your return on investment, Google Analytics Tracking can help you achieve your goals. Don’t let the lack of insights hold your business back. Let our agency help you harness the power of Google Analytics Tracking today.
Campaign segmentation is a powerful tool to enhance the effectiveness of your SEM campaigns. By dividing your campaigns into smaller, more targeted groups based on specific characteristics or goals, you can create ad groups and ads that are tailored to the needs and interests of specific audiences.
For instance, if you’re running an Australia-based clothing store, segmenting your SEM campaigns based on different product categories or customer demographics can help attract as many buyers as possible from nearby suburbs. This approach allows you to create ad groups and ads that are customized to the specific interests and needs of each segment, enhancing your chances of attracting potential customers and driving conversions.
By tailoring your ads and targeting specific groups of people, you can maximize the impact of your SEM campaigns and achieve a higher return on investment. At our agency, we specialize in campaign segmentation and can help you create more targeted ad groups and ads to enhance your campaigns’ effectiveness. Don’t miss out on the benefits of campaign segmentation. Let us help you achieve your SEM goals.
Looking to grow your business in Australia? Or even beyond Australia?
Google Ads (a.k.a. SEM) could be the solution you’ve been searching for. By targeting the right audience and utilizing the right keywords, you can attract potential customers who are actively searching for products or services like yours, resulting in increased business over time.
If your business provides online services, such as consultants or online coaching, or ships goods, you have a unique opportunity to expand your reach beyond Australia’s borders and attract customers from other cities across the country. With targeted Google Ads campaigns, you can unlock new growth opportunities for your business and reach potential customers in new markets. Don’t let geography limit your potential.
By consistently appearing at the top of search results, you can build brand awareness and position your business as a leader in your industry. Moreover, lead generation can drive more targeted traffic to your website and optimize your landing pages for conversions, improving the chances of converting visitors into leads and nurturing them into paying customers over time.
To add to that, Google Ads can provide a competitive edge by positioning your business ahead of competitors in search results. By staying on top of industry trends and optimizing your campaigns consistently, you can attract more customers and establish yourself as a leader in your field. At our agency, we can help you take full advantage of Google Ads to enhance your business’s success in Australia and beyond.
EVERYDAY BUSINESSES, REAL RESULTS
Google Ads Management For Your Business
The metrics that matter – Grow your leads and sales online with Google Ads.
Customer Acquisition Costs (CAC)
30% is the average reduction we see in CAC (in 3 months) from the day we manage it. Reduce your customer acquisition cost with our expert management of Google Ads and Shopping campaigns.
Average Order Value (AOV)
28% is the average increase in AOV we achieve in a 12 month span. Boost your average order value with data-driven insights, including order bumps, bundling, and upselling, expertly identified by our team.
Customer Lifetime Value (CLV)
We grew customer lifetime value, on average across all industries we have grown CLV by over 55% in an 12 month period. Increase your CLV with referral programs, personalised campaigns, and full funnel content marketing.
68% is the average increase in conversion rate on all Google Shopping campaigns we manage (within a 12 month period), through a suite of optimisation activities like revamping abandon cart sequences or improving product landing pages.
We make your life better
Let Our Hands-On Experts Manage Your Google Ads PPC Campaigns For You
Streamline your Google Ads campaigns with Search Traffic Success – our team of experts can manage every aspect of your ads, from creating and uploading to optimizing for conversions and visibility.
Our comprehensive service includes:
- In-depth keyword research and selection to ensure your ads target the right audience
- Ad creation and management that is both engaging and effective
- Continuous optimization and refinement to improve your ROI and maximize your ad spend
- Advanced analytics and tracking to monitor your campaign’s performance and guide data-driven decisions
- Clear and concise reporting to keep you informed of your campaign’s progress
With our Google Ads management service, you can focus on running your business while we handle your SEM strategy. Our team works closely with you to understand your business goals and develop a personalized strategy that meets your unique needs, ensuring measurable success over time. Let us take care of your Google Ads so you can focus on what matters most – your business.
Our team of experts uses data and analytics to identify key insights that help you make informed decisions on how to optimize your Google Shopping campaigns.
We provide end-to-end management of your campaigns, from strategy development and product feed optimization to ad creation and performance monitoring.
Embrace a growth mindset with our continuous optimization and improvement of your ads. We have a relentless focus on achieving sustainable growth for your business.
We take a comprehensive view of your business goals and target audience to develop a tailored approach. Stand out in a crowded marketplace.
A Google Ads Agency Account is a specialized account type that enables marketing and advertising agencies to oversee multiple Google Ads accounts through a unified platform. This encompasses managing various accounts for multiple clients or handling multiple campaigns for a single client.
The cost of hiring a Google Ads Agency generally falls within the range of $500 to $5,000 per month. The exact fee varies based on factors like the campaign’s advertising budget, campaign complexity, and the scope of services required.
Google Ads can yield significant benefits for small businesses, provided there’s a well-defined strategy targeting relevant keywords, audiences, and locations. The platform’s effectiveness lies in its capability to connect advertisers with individuals worldwide who are actively searching online for the services offered by the business.
Google Ads features a hierarchical structure consisting of three levels: account, campaigns, and ad groups.
- Account: Each account is linked to a distinct email, password, and billing details.
- Campaigns: Campaigns possess separate budgets and settings that dictate the ad placements.
- Ad Groups: Ad groups house a collection of related ads and keywords.
Opting for a Google Ads agency often presents a cost-effective alternative compared to employing a full-time team or agency. You pay solely for required services, alleviating concerns about additional costs like benefits, training, or equipment.
Enlisting a Google Ads Manager is recommended, especially for businesses aiming to optimize their advertising budget. Google’s quality score plays a pivotal role in ad ranking against competitors. A Google Ads Manager ensures that businesses achieve the highest quality score for their ads efficiently, translating to better results with reduced expenditure.
Collaborating with a marketing agency frequently provides access to tools and platforms that might be unavailable or too costly for your business to acquire independently. These resources aid in comprehending data and evaluating the effectiveness of campaigns, contributing to a deeper understanding of your marketing efforts.
If you’re neglecting future-oriented strategies and long-term revenue objectives, it’s time to consider seeking assistance. Engaging a digital marketing agency aids in devising enduring brand-building goals and formulating strategies to achieve these goals not only in the short term but also over subsequent months and years.
The choice between Google Ads and SEO depends on your objectives. Opt for PPC ads if your aim is immediate traffic generation. For long-term online prominence, SEO is the optimal route. Alternatively, pursuing a combined strategy of both SEO and PPC can yield a comprehensive and balanced approach.
A reliable agency should provide regular reports detailing key metrics, performance insights, and areas for improvement in your Google Ads campaigns.