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Table of Contents If you are not using Google Ads for your business, you are missing out on reaching out to your target customers. Google Ads targeting capabilities allow you to appear exactly when people are searching for your products or services. Google Ads is effective, scalable, and flexible. However,

Table of Contents Your website is the first thing that greets potential customers online, the first handshake that can either open the door to new leads or close it shut for good. But the real MVP of lead generation isn’t your website. It’s your landing page.  A landing page is