Google Ads Experts in Melbourne
Google Ads Agency Melbourne: Get Targeted Search Traffic
get Your Business noticed with Google Ads
- Attract your ideal clients with the help of Google Ads Experts.
- We Employ Highly Effective Ad Strategies
- Our Team is Google Ads Certified
- We Work on Maximising Conversions, Getting You the Best ROI
- We Deliver Tangible Business Outcomes
Discover The Words Your Audience Uses
Optimise your site with the right keywords to capture the attention of users actively searching for what you offer.
Create Content That Captures And Converts
Deliver value through high-quality, relevant content that not only ranks well on search engines, but also engages and educates your audience.
Build bridges to your site
Curate high-quality backlinks from reputable sites to boost your website’s authority. This not only improves your rankings but also directs high-value traffic to your site.
Dominate your local market
Turn your business into a local hotspot. Connect with customers in your area using local SEO tactics.
Make your site mobile-friendly for on-the-go users
- Ensure your website delivers a flawless experience on mobile devices, in line with Google's mobile-first indexing.
Revolutionizing Engagement with Google Demand Gen Ads
Google Demand Gen ads allow you to optimize website traffic, convert high-value users, and bid against efficient metrics while using data-driven attribution to show the full value of a campaign in the Google Ecosystem. They aim to capture potential customers’ interest before they start searching for related products or services. Demand Gen ads combine the features of Discovery Ads with expanded YouTube reach, including YouTube In-Stream and Shorts. They also offer more ad format options, allowing advertisers to use videos and images to create impactful ads. Additionally, they provide new ad creative tools for experimentation, expanded bidding strategies, and enhanced reporting options to track Brand Lift, Search Lift, and Conversion Lift.
eCommerce
Client | Traffic Increase | Return On Ad Spend | Time Span |
|---|---|---|---|
 Women’s Designer Footwear | 500% | 80% | 24 months |
 Affordable Footwear | 3600% | 47% | 12 months |
 Gel Nail Stickers | 800% | 61% | 16 months |
 Children’s Coloring Books | 700% | 33% | 16 months |
 Automotive Products | 700% | 47% | 16 months |
Lead Generation
Client | Traffic Increase | Lead Growth | Time Span |
|---|---|---|---|
 Compliance Checker | 500% | 80% | 24 months |
 Hot Water Installation | 3600% | 47% | 12 months |
 Telecommunications Services | 800% | 61% | 16 months |
 Online General Practitioners | 700% | 33% | 16 months |
 Dentists | 700% | 47% | 16 months |
Our Clients
Why do clients choose Search Traffic time and time again?
For starters, we do things a little differently
Unmatched Quality
We have a select group of only 50 clients. We don't take anything more than that. This deliberate cap allows us to guarantee the highest standards in our campaigns. Every client we have receives dedicated focus that they rightfully deserve.
We don't overpromise
We don’t make promises we can’t keep. Our approach is grounded in reality, starting with an audit to understand your business. From there, we tailor strategies that align with your KPIs and business goals.
We'll Speak Your Language
Whether you’re new to Google Ads or fluent in PPC speak, we communicate on your level. We spend time understanding your products and industry before we run any campaigns.
No lock-in contracts
You’re free to continue using our management service only if you love the results, not because a contract with minimum duration says you have to.
Straight talk only
We prioritize open and honest communication about what we can realistically achieve together. This ensures you have a clear understanding from the outset of how we can address and overcome your business challenges.
Direct Access to Experts
With large digital agencies, you may find yourself speaking to layers of junior account managers. With Search Traffic, you have direct access to experienced specialists who grow businesses. Making us the perfect partner for a hands-on service.
Committed to Growth
We are relentless at optimising and cutting wasted ad spend, ensuring your campaign grows at a sustainable rate. We cut on average 30% of wasted ad spend (within 30 days) for every new client who joins us.
Unique Tailored Strategies
Every strategy we employ is customised to your target audience. Our team spends time studying your value proposition to ensure we tailor all the messaging to your target market desires and needs.
Numbers like you wouldn't believe
How We Get Quality Search Traffic for Businesses
By conducting in-depth research into your industry, competitors, and customers, we’re able to develop customised strategies that target the right audience, with the right message, at the right time.
This means that we’re not just driving traffic to your website –we’re attracting the ideal clients who are most likely to be interested in your products or services and convert into paying customers.
It all starts with a process. One that delivers measurable results and drives sustainable business growth.
1.Keyword and competitive research
Keyword research is essential to targeting the right audience. That’s why we conduct extensive research to ensure our clients’ ads are being shown to the right people.
2. Audience targeting
Your ads are targeted based on keyword intent, geographic location, age, gender, interests, and any other metric that defines your target demographic. This allows your business to reach the right people at the right time.
3. Data-driven insights
We never stop tracking your performance. By monitoring a wide range of metrics, we’re able to constantly fine-tune your campaigns and ensure they continue to optimise your returns.
4. Ongoing improvements
PPC advertising isn’t a set-it-and-forget-it process. We actively tweak and refine your campaigns to ensure it continues to perform optimally and deliver quality results.
| Attributes |
|
|
|
|---|---|---|---|
| Proven Strategy for Growth | ❌ | ✔️ | ✔️ |
| High Quality Competitive Analysis | ❌ | ✔️ | ✔️ |
| Long-Term, Sustainable Results | ❌ | ❌ | ✔️ |
| Direct & Personal Client Relationships | ✔️ | ✔️ | ✔️ |
| High Client Retention Rate | ❌ | ❓ | ✔️ |
| Flexibility & Customization | ✔️ | ✔️ | ✔️ |
| Cost-Effective Solutions | ✔️ | ❌ | ✔️ |
| Rapid Response & Turnaround | ✔️ | ❌ | ✔️ |
| Diverse Range of Digital Marketing Services | ✔️ | ✔️ | ❌ |
Why Running Ads Yourself is a bad idea
Hiring isn't cheap
Hiring a full-time employee will set you back about $40k a year. And that's before accounting for employee benefits, training, and tools.
PPC is hard
Running Google Ads requires operating complex settings and features. That can be overwhelming to anyone not specialised in digital advertising.
You're wasting precious time
As a business owner, your to-do list is already packed. Running your own ads will only add to the mountain.
Results aren't guaranteed
Without the right expertise, running your own ads is a gamble. And it's more likely than not you'll miss your targets.
Sydney
Melbourne
Brisbane
Perth
Adelaide
Hobart
Darwin
Our Expertise
Our Process
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Targeting the Right Customers We'll not only help your business reach more customers on Google, we'll reach the right customers. This means we'll research your market and target customer before running any ads.
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Keyword Relevance We'll find the right search terms that your potential customers are using on Google and make sure your ads are shown to those who are most interested in your products or services.
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ROI Focussed We constantly improve your ad performance with A/B split testing. This will result in more clicks and conversions, which in turn leads to a better ROI.
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Conversion Rate Optimisation Get more sales by making sure your website optimised for conversions. We'll assess your landing pages and product pages, to see if they are designed in a way that encourages your visitors to take action.
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Advanced PPC Audits By analyzing your ad performance and targeting strategies, we provide actionable insights that will help you optimize your campaigns for maximum results.
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YouTube Search Ads Strategy Despite YouTube being a powerful search engine and the #1 video site in the world, it's often overlooked by business owners. It's NOT only for video creators, businesses can create engaging video ads that are targeted to the right audience, leading to more conversions and better ROI.
Why Us?
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Content Creation The production of engaging materials like articles and videos for digital marketing, aimed at attracting and retaining audiences, driving customer action.
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Organic Keyword Research Identifying search terms used by people in search engines, crucial for optimizing content and improving search engine visibility.
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Local Citations Mentions of a business's name, address, and phone number on external sites, essential for improving visibility in local search results and establishing credibility.
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Backlinks Links from external websites to your own, key for SEO as they indicate content quality and relevance, improving search rankings.
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Competitor Analysis Assessing competitors' SEO strategies, including keywords and content quality, to identify opportunities for improvement and competitive advantages.
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On-page Optimisation Measures within a website to improve search rankings, including content optimization, meta descriptions, and HTML element adjustments.
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Off-page Optimisation Actions outside a website, like backlink building and social media marketing, to enhance the site's authority and search engine rankings.
testimonials
Why our clients love us
Ready for your ads to work smarter?
If your Google Ad campaigns are more miss than hit, it’s time for a change. But first, we need to know where your campaigns are at.
We’ll start with a campaign audit to see exactly how we can help. If you’re ready for your investment to truly pay off and bring in the traffic your business deserves, we should definitely talk.
