SEO Experts in Melbourne
SEO Agency Melbourne: Get Targeted Search Traffic
Attract your ideal clients with the help of SEO Experts.
- We Employ Highly Effective SEO Strategies
- We Work on Maximising Conversions, Getting You the Best ROI
- We Deliver Tangible Business Outcomes
Drive Traffic With Targeted Search Engine Optimisation
Discover The Words Your Audience Uses
Optimise your site with the right keywords to capture the attention of users actively searching for what you offer.
Create Content That Captures And Converts
Deliver value through high-quality, relevant content that not only ranks well on search engines, but also engages and educates your audience.
Build bridges to your site
Curate high-quality backlinks from reputable sites to boost your website’s authority. This not only improves your rankings but also directs high-value traffic to your site.
Dominate your local market
Turn your business into a local hotspot. Connect with customers in your area using local SEO tactics.
Make your site mobile-friendly for on-the-go users
- Ensure your website delivers a flawless experience on mobile devices, in line with Google's mobile-first indexing.
Our Most Recent Results
Talk is cheap. So we let our numbers speak for themselves.
Client | Tracked Sales | R.O.A.S. | Time Span |
|---|---|---|---|
 Women’s Comfort Shoes Brand | 223% | 90% | 24 months |
 Reusable Colouring Books | 303% | 55% | 12 months |
 Gel Nail Stickers | 359% | 61% | 16 months |
 Automotive Products | 781% | 33% | 51 months |
 Women’s Designer Footwear | 292% | 82% | 28 months |
Lead Generation
Client | Tracked Leads | Cost Per Lead | Time Span |
|---|---|---|---|
 Hot Water Installation | 282% | 80% | 31 months |
 Telecommunication Services | 262% | 59% | 22 months |
 Dentists | 102% | 61% | 11 months |
 Online Medical GP | 379% | 33% | 28 months |
 Safety Compliance – Real Estate | 880% | 27% | 21 months |
Our Clients
Why do clients choose Search Traffic time and time again?
For starters, we do things a little differently
Unmatched Quality
We have a select group of only 50 clients. We don't take anything more than that. This deliberate cap allows us to guarantee the highest standards in our campaigns. Every client we have receives dedicated focus that they rightfully deserve.
We don't overpromise
We don’t make promises we can’t keep. Our approach is grounded in reality, starting with an audit to understand your business. From there, we tailor strategies that align with your KPIs and business goals.
We'll Speak Your Language
Whether you’re an SEO novice or an expert in the field, we communicate on your level. We spend time understanding your products and business goals before we start crafting SEO strategies.
No lock-in contracts
You’re free to continue using our management service only if you love the results, not because a contract with minimum duration says you have to.
Long-term partnerships
In an industry where churn is the norm, our clients have stood by us year after year. This is a testament to the trust we've built and the consistent quality we deliver.
Direct Access to Experts
With large digital agencies, you may find yourself speaking to layers of junior account managers. With Search Traffic, you have direct access to experienced specialists who grow businesses, making us the perfect partner for a hands-on service.
Committed to Growth
We are relentless at optimising and cutting wasted ad spend, ensuring your campaign grows at a sustainable rate. We cut on average 30% of wasted ad spend (within 30 days) for every new client who joins us.
Unique Tailored Strategies
Every strategy we employ is customised to your target audience. Our team spends time studying your value proposition to ensure we tailor all the messaging to your target market desires and needs.
Future-proof your SEO
Build your visibility with strategies that last
Then
Getting noticed on Google used to be easy. Even a decade or two ago, a few keywords here and there was enough to get you on the front page of search engine results.
Now
But then Google began to raise the bar. What used to be simple was now a complex maze of backlinks, meta descriptions and alt texts. The arrival of AI content creation marked yet another shift, as Google tightened its grip once more on quality and relevance.
Soon, self-proclaimed SEO experts started to emerge, promising top rankings for minimal investment. But their strategies – from keyword stuffing to questionable link farming – were built on a house of cards that undermined genuine SEO efforts.
Our Promise
Here at Search Traffic, our SEO foundations are rock solid. We sidestep the fads and focus on what works – a data-backed approach that keeps pace with the ever-evolving Google algorithms. This ensures our strategies are not only effective today, but resilient in the face of tomorrow’s changes.
Search Traffic Success
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Search Marketing Specialists
Freelancers / Fiverr / Upwork
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Diverse Range Digital Marketing Services
Other Agencies
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Proven Strategy for Growth
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High Quality Competitive Analysis
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Long-Term, Sustainable Results
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Direct & Personal Client Relationships
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High Client Retention Rate
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Flexibility & Customization
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Cost-Effective Solutions
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Rapid Response & Turnaround
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Diverse Range Digital Marketing Services
Why Do-It-Yourself SEO is hard
SEO is hard
SEO is more than keyword scattering and weekly blog posting. There’s a whole technical world underneath - site structure, mobile optimisation, page speed…Each step demands a technical know-how that goes far beyond the basics.
Frequent Google Updates
Google tweaks their SEO algorithm every quarter. So your winning SEO strategy today might not make the cut tomorrow. Even if you're ticking all the right boxes, an unexpected update could erase your progress in a blink.
SEO takes time
SEO is a marathon, not a sprint. Achieving visible results doesn’t happen overnight. It requires a consistent, dedicated effort over time, especially when the finish line is constantly being shifted by changing Google algorithms.
Results aren't guaranteed
Without the right expertise, search engine optimisation is a gamble. And it's more likely than not you'll miss your targets.
Our Expertise
Specialisation
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We promote what you want to promote When it comes to keyword targeting, we're not just throwing darts in the dark. Our keyword strategy is tailored specifically to the products or services you want to highlight. This approach not only increases your visibility but also the relevance of your traffic, ensuring every click has the potential to convert.
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Search Experts Who says you have to choose between paid and organic? We believe in embracing both. Google Ads get you immediate visibility, while SEO builds a strong, lasting presence. Together, they're a powerhouse combo that covers all bases, ensuring you're not just seen, but remembered.
Why Us?
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We Build Partnerships That Last While it’s common for SEO agencies to experience high churn rates, our clients stick around. From day one, our clients have chosen to grow with us. They've seen the quality we deliver and the results we get. That's why they stay, and that's the best proof there is that our strategies work.
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We Are Transparent About Our Results We meticulously track the effectiveness of our SEO strategies and deliver our results through monthly reports tailor-made for you. Each report is designed to reflect your specific goals and the data you care about most, so you have a clear measure of how our strategies are performing.
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We're SME Specialists We know having a personal touch matters. That’s why we keep our client list exclusive to ensure every one receives the full attention they deserve. You’ll work directly with one account manager, one senior SEO specialist who knows your business inside out, rather than revolving door of junior associates. With us, you're not just another account. You're a partner whose growth is our top priority.
testimonials
Why our clients love us
Make search engines work for you, not against you
Do your SEO efforts feel like they’re falling short? It might be time to reassess your strategy.
We’ll start with an SEO audit to understand your current approach and how best to improve it.
If you’re to see a surge in traffic and tangible business growth, we should definitely talk.
Yes, SEO can be highly beneficial for increasing the visibility of a website, attracting more traffic, and ultimately improving business outcomes.
Here’s how SEO can help out your online visibility:
- Increased Visibility and Traffic: SEO improves a website's visibility in search engine results pages (SERPs). By optimising content for relevant keywords, your website can rank higher for those terms, leading to more organic (non-paid) traffic.
- Targeted Traffic: SEO allows you to target specific demographics and user intentions through keyword optimisation. This means you can attract visitors who are more likely to be interested in your products or services, increasing the chances of conversions.
- Cost-Effective: Compared to many forms of online advertising, SEO can be more cost-effective in the long run. While it may require an upfront investment in terms of time and resources, once you achieve a strong ranking, maintaining it can be less expensive than paying for continuous ad placements.
- Credibility and Trust: Websites that rank higher in search results are often perceived as more credible and trustworthy by users. SEO helps build your brand's authority through improved content, better user experiences, and increased engagement.
- Competitive Advantage: If your competitors are using SEO and you are not, you may find yourself at a disadvantage as they are likely capturing most of the potential traffic in your industry. Effective SEO can help you compete more effectively and gain market share.
Here’s a breakdown of why SEO can be particularly difficult:
- Algorithm Complexity and Secrecy: Search engines like Google use complex algorithms to determine the rankings of websites, and these algorithms are closely guarded secrets. They consider hundreds of ranking factors, from keywords and backlinks to site speed and mobile usability. The opacity and complexity of these algorithms mean that SEO practitioners must continually experiment and adapt without a clear, definitive playbook.
- Constant Changes: Search engines frequently update their algorithms to improve the user experience and adapt to new technologies and trends. For instance, Google rolls out significant algorithm updates every quarter, which can dramatically shake up the rankings. SEO professionals must stay informed about these updates and quickly adjust their strategies to maintain or improve their rankings.
- Competitive Landscape: For any given keyword, multiple businesses are vying for the top spots in search results. As more businesses recognise the value of SEO, the competition intensifies, particularly in lucrative markets.
- Technical Challenges: SEO can be highly technical, ranging from structuring data for rich snippets to ensuring site architecture facilitates search engine crawling and indexing. Technical SEO can be particularly challenging, requiring specialised knowledge that goes beyond traditional marketing skills.
- Content Quality: Search engines increasingly prioritise high-quality, relevant content that provides real value to users. However, what qualifies as quality content can vary by industry, audience, and even the current preferences of search engines.
Despite these challenges, SEO remains a crucial component of digital marketing due to its potential to drive sustainable, long-term traffic and improve visibility. Businesses that invest in understanding and overcoming these challenges can significantly improve their online presence and achieve substantial ROIs.
The costs involved with SEO will depend on whether you decide to hire a professional, or go at it on your own. Doing SEO on your own can definitely save money compared to hiring professionals, but it still requires an investment in tools, time, and potentially content creation. The key is to evaluate what aspects you can realistically handle on your own and what might require some budget allocation for tools or external help to achieve the best results.
Hiring professional SEO services has several advantages over a DIY approach, especially for businesses looking to achieve quick, reliable, and sustained results. Here are some key arguments for opting to work with SEO professionals:
- Expertise and Experience: SEO professionals bring a wealth of knowledge and experience to the table. They are up-to-date with the latest algorithms and SEO strategies that are crucial for staying ahead of the competition.
- Time Savings: SEO is not just about initial setup. It requires ongoing effort and constant monitoring.
- Better Results: SEO professionals have the tools and know-how to create strategies that deliver results. They can effectively target higher-value keywords, optimise your site structure, and build quality backlinks, which are likely to yield a higher return on investment.
- Advanced Tools: Professional SEO services have access to advanced tools and software that can be out of reach for many businesses. These tools provide critical insights into market trends, competitor analysis, ongoing performance tracking, and more, which are necessary for designing effective SEO strategies.
- Technical SEO Expertise: Many aspects of SEO involve technical modifications on the website, such as improving page speed, ensuring mobile optimisation, creating XML sitemaps, and enhancing user experience. SEO professionals can handle these technical details more efficiently.
Yes, SEO is definitely worth it for small businesses. Here are several reasons why:
- Cost-Effectiveness: Compared to other forms of digital marketing like pay-per-click advertising or social media ads, SEO can be more cost-effective in the long term. While it might take longer to see results, once you achieve a good ranking, it requires less maintenance to keep the traffic coming compared to paying for ads continuously.
- Increased Visibility and Brand Awareness: SEO helps small businesses increase their visibility on search engines. This means when potential customers are searching for products or services you offer, your business appears higher in the search results, leading to greater brand exposure.
- Targeted Traffic: SEO allows you to target specific demographics and search queries, which means the traffic you get is more targeted and likely to convert. Optimizing for specific keywords that are relevant to your products or services can attract a more qualified audience to your site.
- Better User Experience: Google has increasingly considered user experience as a ranking factor. SEO involves optimising your website to not only be more search engine friendly but also provide a better experience for users.
- Long-Term Strategy: SEO has long-term benefits. Unlike ads which stop generating traffic the moment you stop paying, a well-optimized site can continue to attract visitors years after the initial SEO work.
When considering digital marketing strategies, both SEO and Google Ads bring unique benefits. Employing a combination of both can significantly enhance a business's online presence and lead generation capabilities.
- Holistic Strategy: Using both SEO and Google Ads allows you to dominate both organic and paid search results, increasing your overall visibility and likelihood of capturing traffic.
- Data Sharing and Insights: Information gained from Google Ads can inform your SEO strategy and vice versa. For example, keyword data and user behavior insights from Google Ads can help refine your SEO keyword strategy.
- A/B Testing and Optimisation: Google Ads can be an excellent tool for testing. The immediate results it provides can test the effectiveness of keywords, ad copy, or landing pages. This can be invaluable data that can be used to optimise both your paid and organic search strategies.
- Covering All Bases: While SEO is working to build long-term results, Google Ads can cover the gaps, ensuring that your business has a steady flow of traffic and leads.
